Meat - Gambia | Statista Market Forecast

Revenue in the Meat market amounts to US$176.30m in 2024. The market is expected to grow annually by 9.81% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$62.02 are generated in 2024.
In the Meat market, volume is expected to amount to 27.67m kg by 2029. The Meat market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Meat market is expected to amount to 8.0kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in the Gambia is experiencing slow growth due to various factors such as limited access to technology, low health awareness among consumers, and traditional preferences for locally sourced fresh meat. The Fresh Meat sub-market is the largest and most dominant, while Processed Meat and Meat Substitutes have lower demand. However, with increasing urbanization and health consciousness, the market has potential for growth in the future.

Customer preferences: As the population in Gambia continues to grow and become more urbanized, there is a notable shift in consumer preferences towards convenience and accessibility in the Meat Market within The Food market. This has led to an increase in demand for pre-packaged and ready-to-eat meat products, as well as a rise in online meat delivery services. Additionally, there has been a growing interest in organic and locally sourced meats, as consumers become more health-conscious and environmentally aware. This trend is also influenced by cultural traditions, as meat is a staple in many traditional Gambian dishes.

Trends in the market: In Gambia, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. This trend is driven by consumer demand for transparency and accountability in the sourcing and production of meat products. As a result, there is a growing number of local farmers and butchers offering grass-fed and free-range options. This trend is significant as it promotes animal welfare and supports local producers. However, it may also present challenges for larger industry players who rely on factory farming methods. As the trend continues to gain momentum, stakeholders in the Meat Market will need to adapt their practices to meet consumer expectations and maintain their competitiveness in the market.

Local special circumstances: In Gambia, the Meat Market within The Food market is heavily influenced by the country's traditional cuisine, which relies heavily on meat as a staple ingredient. This, combined with the limited infrastructure for cold storage, has led to a market that heavily favors fresh, locally sourced meat. Additionally, cultural and religious practices play a significant role in the types of meat consumed, with strict regulations on the import and sale of certain meats. These factors contribute to a unique market dynamic that is heavily influenced by local customs and traditions.

Underlying macroeconomic factors: The Meat Market within The Food market in Gambia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. As a developing country, Gambia's economy is highly dependent on agriculture, with the meat industry playing a significant role in providing employment and contributing to the country's GDP. However, the market is facing challenges due to economic instability and fluctuations in global meat prices. Additionally, government policies and investment in the agriculture sector also impact the performance of the meat market. Furthermore, the increasing population and changing dietary patterns in Gambia are driving the demand for meat, creating opportunities for market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.