Fresh Meat - Namibia

Namibia

Highlights

Revenue in the Fresh Meat market amounts to US$259.20m in 2024. The market is expected to grow annually by 8.84% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$97.96 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 42.90m kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 13.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Namibia has been experiencing subdued growth, driven by factors such as increasing competition among sub-markets, fluctuating consumer demand, and challenges in logistics and distribution. Despite this, the market is expected to grow due to rising population and income levels, as well as growing health consciousness among consumers. Online platforms and digital technologies are also playing a role in driving convenience and accessibility in the market.

Customer preferences: Health and wellness are becoming increasingly important factors driving consumer choices in the Fresh Meat Market of the Meat Market within The Food market. As consumers become more health-conscious, there is a growing demand for organic, grass-fed, and hormone-free meat products. Additionally, there is a shift towards sustainable and ethical meat production, with consumers seeking transparency and traceability in the supply chain. This trend is driven by cultural values and a desire for healthier and more environmentally-friendly food options.

Trends in the market: In Namibia, the Fresh Meat Market within the Meat Market of The Food market is experiencing a shift towards sustainable and ethical meat production. This trend is driven by consumer demand for transparency and environmentally responsible practices. As a result, there is a rise in certifications such as organic and grass-fed, and an increase in demand for locally sourced meat. This trajectory is significant as it aligns with global movements towards conscious consumption and has implications for stakeholders, such as the need for supply chain transparency and potential opportunities for premium pricing.

Local special circumstances: In Namibia, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the country's vast and diverse landscape, as well as its rich cultural heritage. The local preference for natural and organic meat products, combined with strict government regulations on meat processing and safety, sets the market apart from others. Additionally, the country's growing tourism industry has led to an increase in demand for high-quality, ethically-sourced meat, providing opportunities for local farmers and butchers to thrive.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Namibia is heavily influenced by macroeconomic factors such as consumer spending, government policies, and international trade. The country's economic health, as well as global economic trends, play a significant role in shaping market performance. In recent years, Namibia's economy has been impacted by a slowdown in global demand for commodities, which has led to reduced export revenues and weakened consumer spending. However, the government has implemented policies to support domestic production and stimulate economic growth, which has positively influenced the Fresh Meat Market. Additionally, Namibia's favorable trade agreements and investments in agriculture infrastructure have improved market access and competitiveness.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.