Fresh Meat - Gambia

Gambia

Highlights

Revenue in the Fresh Meat market amounts to US$135.30m in 2024. The market is expected to grow annually by 10.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$47.61 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 18.82m kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.8% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 5.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Gambia is facing subdued growth due to factors such as limited consumer awareness and slow adoption of digital technologies. However, increasing health awareness and convenience offered by online services could drive growth in the Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets.

Customer preferences: As consumers in Gambia continue to prioritize convenience and health-consciousness, there has been a noticeable increase in demand for locally sourced, organic and ethically-raised fresh meat products in the Fresh Meat Market of the Meat Market within The Food market. This is driven by a growing interest in supporting sustainable and ethical practices, as well as a desire for fresher and healthier options. Additionally, the rise in social media usage and influence in the region has also contributed to a greater emphasis on visually appealing and high-quality meat products.

Trends in the market: In Gambia, the fresh meat market within The Food market is experiencing a shift towards more sustainable and ethically-sourced meat options. With increasing awareness of the environmental and ethical impacts of meat production, consumers are demanding more transparency and accountability from the industry. This trend is expected to continue, with the potential for new regulations and certifications to emerge. Industry stakeholders will need to adapt to these changes and prioritize sustainable practices to meet consumer demand and maintain competitiveness in the market.

Local special circumstances: In Gambia, the Fresh Meat Market within the Meat Market is heavily influenced by traditional cultural practices and the country's geographical location. Due to the high demand for halal meat, the market is dominated by local butchers and small-scale farmers, rather than large meat processing companies. The lack of regulation and infrastructure also means that the market is largely informal, with transactions often taking place in open-air markets. These unique factors shape the market dynamics, creating a close-knit community of producers and consumers that relies on traditional methods of buying and selling meat.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Gambia is heavily influenced by macroeconomic factors such as global economic trends, the country's economic health, fiscal policies, and other financial indicators. The market performance is directly impacted by these factors. For example, economic downturns may lead to a decrease in consumer spending on fresh meat products, while favorable fiscal policies can boost market growth. Additionally, the country's overall economic health and stability play a significant role in determining market demand and supply. Furthermore, government investments in agriculture and food production can impact the supply of fresh meat, affecting market prices and overall performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.