Fresh Fruits - Namibia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$160.30m in 2024. The market is expected to grow annually by 6.49% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$60.57 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 77.63m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 26.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Namibia is witnessing minimal growth, influenced by factors such as changing consumer preferences, limited agricultural resources, and competition from imported fruits, which challenge local production and distribution efforts.

Customer preferences: Consumers in Namibia are increasingly prioritizing health and wellness, leading to a rising demand for fresh, organic fruits as part of a balanced diet. This shift is influenced by a growing awareness of the nutritional benefits of fruits, particularly among the younger demographic who are more health-conscious. Additionally, urbanization is driving demand for convenient, ready-to-eat fruit options, while cultural preferences for local varieties are fostering interest in indigenous fruits. The trend towards sustainable and locally sourced produce is further shaping the market landscape.

Trends in the market: In Namibia, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, driven by a shift towards health-conscious eating among consumers. This trend is particularly prominent among younger individuals who prioritize nutritional benefits and sustainable practices. Additionally, urbanization is fostering a preference for convenient, ready-to-eat fruit products, while cultural appreciation for indigenous fruits enhances market diversity. Industry stakeholders must adapt to these changes by emphasizing quality, sustainability, and convenience to capitalize on this evolving consumer landscape.

Local special circumstances: In Namibia, the Fresh Fruits Market is shaped by a unique blend of geographical and cultural influences. The country's arid climate and diverse ecosystems support the cultivation of indigenous fruits like marula and baobab, which resonate with local traditions and dietary preferences. Furthermore, the growing emphasis on sustainable agriculture aligns with community-driven initiatives promoting organic farming practices. Regulatory frameworks encouraging local produce over imports further enhance market dynamics, fostering a sense of national pride and ecological responsibility among consumers, thus driving demand for fresh, locally sourced options.

Underlying macroeconomic factors: The Fresh Fruits Market in Namibia is significantly influenced by macroeconomic factors such as national economic stability, trade policies, and global market trends. A growing emphasis on food security and self-sufficiency aligns with the government's fiscal policies promoting local agriculture, which enhances the appeal of domestic fresh fruit production. Additionally, fluctuations in global commodity prices affect import costs, impacting consumer choices. The rise in disposable incomes and awareness of health benefits associated with fresh fruits further fuels demand. Moreover, climate change considerations prompt investment in sustainable agricultural practices, reinforcing the market's resilience and growth potential.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.