Fresh Fruits - Kuwait | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$995.40m in 2024. The market is expected to grow annually by 4.46% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$228.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 436.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 91.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Kuwait is witnessing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from imported fruits, which challenge local production and affect overall market expansion.

Customer preferences: Consumers in Kuwait are increasingly prioritizing health and wellness, leading to a greater demand for fresh, organic fruits as part of their diets. This trend is fueled by a growing awareness of nutritional benefits and lifestyle changes among younger demographics, particularly millennials and Gen Z. Additionally, the rise of social media influences preferences, with aesthetically pleasing fruit displays and recipes gaining popularity. As urbanization continues, convenience and accessibility are also key, prompting a shift towards online grocery shopping for fresh produce.

Trends in the market: In Kuwait, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, reflecting a broader trend towards health-conscious eating. This shift is being driven by heightened awareness of nutritional benefits, particularly among younger consumers who prioritize wellness in their lifestyles. Social media plays a pivotal role, with visually appealing fruit presentations and creative recipes influencing purchasing decisions. Furthermore, the rise of online grocery platforms is enhancing convenience, making fresh fruits more accessible. These trends hold significant implications for industry stakeholders, prompting retailers to adapt their offerings and marketing strategies to meet evolving consumer preferences.

Local special circumstances: In Kuwait, the Fresh Fruits Market is shaped by unique geographical and cultural factors, including a harsh desert climate that limits local agricultural production. This scarcity drives demand for imported fruits, particularly exotic varieties. Additionally, cultural preferences for fresh, high-quality produce influence purchasing behaviors, with families often purchasing fruits for social gatherings and celebrations. Regulatory frameworks supporting food safety and quality standards further impact market dynamics, encouraging retailers to prioritize premium offerings. These elements collectively foster a vibrant market, adapting to consumer preferences for health and quality.

Underlying macroeconomic factors: The Fresh Fruits Market in Kuwait is significantly influenced by overarching macroeconomic factors such as global trade dynamics, national economic stability, and local consumer spending patterns. Fluctuations in oil prices, which directly impact Kuwait's economy, can affect disposable incomes and, consequently, demand for premium fruits. Additionally, the reliance on imported produce makes the market sensitive to international supply chain disruptions and currency fluctuations. Fiscal policies promoting food security and investment in infrastructure enhance market resilience, while rising health consciousness among consumers drives demand for high-quality, nutritious options, further shaping market trends.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.