Home & Laundry Care - Kuwait | Statista Market Forecast

In 2024, the Home & Laundry Care market in Kuwait is projected to generate revenue of US$220.00m.
It is expected to experience an annual growth rate of 1.73% (CAGR 2024-2029).
Among the market's segments, the largest one is Laundry Care, with a market volume of US$124.30m in 2024.
When compared globally, United States leads in revenue generation, reaching US$32bn in 2024.
On a per capita basis, each individual in Kuwait contributes US$50.58 in revenue for the Home & Laundry Care market in 2024.
Furthermore, online sales are projected to account for 5.6% of the total revenue in the market by 2024.
The use of eco-friendly and organic home and laundry care products is on the rise in Kuwait, reflecting a growing environmental consciousness among consumers.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Kuwait is experiencing mild growth, influenced by factors like the increasing emphasis on cleanliness, evolving consumer preferences for effective products, and the rising availability of innovative cleaning solutions tailored to local needs.

Customer preferences: Consumers in Kuwait are increasingly prioritizing eco-friendly and sustainable home care products, reflecting a growing awareness of environmental issues. This shift is influenced by younger demographics who advocate for greener living practices and seek products with minimal environmental impact. Additionally, there is a rising demand for multifunctional cleaning solutions that save time and effort, catering to the fast-paced lifestyles of urban dwellers. As a result, brands are innovating to provide specialized products that align with these evolving consumer preferences.

Trends in the market: In Kuwait, the Home & Laundry Care market is experiencing a significant shift towards eco-friendly and sustainable products, driven by a rising awareness of environmental issues among consumers. Younger demographics are increasingly advocating for greener living practices, leading to a demand for products with minimal environmental impact. Additionally, there is a notable trend towards multifunctional cleaning solutions that cater to the fast-paced lifestyles of urban residents. This evolution is prompting brands to innovate and develop specialized products that align with these changing consumer preferences, presenting both challenges and opportunities for industry stakeholders.

Local special circumstances: In Kuwait, the Home & Laundry Care market is shaped by its unique climate and cultural practices, with high temperatures and humidity influencing consumer preferences for effective and quick-drying products. The local population's strong emphasis on hospitality drives the demand for high-quality cleaning solutions that ensure a pristine home environment. Furthermore, regulatory initiatives promoting eco-friendly practices are fostering innovation among brands. This combination of geographical and cultural factors creates a distinctive market landscape, urging companies to tailor their offerings to meet the specific needs of Kuwaiti consumers.

Underlying macroeconomic factors: The Home & Laundry Care market in Kuwait is significantly shaped by overarching macroeconomic factors such as national economic health, consumer spending trends, and fiscal policies. The country’s robust oil-driven economy contributes to higher disposable incomes, enabling consumers to invest in premium cleaning products. Additionally, global trends toward sustainability are pushing local brands to adopt eco-friendly practices, aligning with the government's regulatory initiatives aimed at promoting environmental responsibility. Inflation rates and import tariffs also play critical roles, influencing product pricing and availability. As a result, these economic dynamics create both challenges and opportunities for companies in the Home & Laundry Care sector to innovate and cater to evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.