Fresh Fruits - Bosnia and Herzegovina

Revenue in the Fresh Fruits market amounts to US$334.70m in 2024. The market is expected to grow annually by 3.59% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$104.80 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 97.07m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 28.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Bosnia and Herzegovina is experiencing negligible growth, influenced by factors such as fluctuating consumer preferences, limited product variety, and competition from imported fruits, which hinder local production and sales expansion.

Customer preferences: Consumers in Bosnia and Herzegovina are increasingly prioritizing health and wellness, which is reshaping their preferences in the fresh fruits market. There is a growing demand for organic and locally sourced fruits as they seek to support sustainable practices and reduce their carbon footprint. Additionally, younger demographics are leaning towards convenience, driving sales of pre-packaged and ready-to-eat fruit options. Cultural appreciation for traditional fruits is also emerging, as consumers reconnect with local heritage through seasonal produce, fostering a renewed interest in local varieties.

Trends in the market: In Bosnia and Herzegovina, the fresh fruits market is experiencing a significant shift towards health-conscious consumption, with consumers increasingly favoring organic and locally sourced produce. This trend reflects a broader commitment to sustainability and environmental responsibility, as shoppers aim to minimize their carbon footprint. Additionally, the younger population is gravitating towards convenience, boosting the popularity of pre-packaged and ready-to-eat fruit options. This evolution not only highlights a reconnection with traditional fruits and local heritage but also presents opportunities for farmers and retailers to innovate and cater to changing consumer preferences effectively.

Local special circumstances: In Bosnia and Herzegovina, the fresh fruits market is shaped by its diverse climate and rich agricultural heritage, which allow for a variety of high-quality local produce. Traditional farming methods are still prevalent, fostering a strong cultural connection to food. Regulatory support for organic farming practices is encouraging more farmers to transition to sustainable methods. Additionally, the country's emphasis on local sourcing and seasonal availability resonates with consumers, who are increasingly seeking authentic flavors and nutritional value in their dietary choices, thus influencing market dynamics significantly.

Underlying macroeconomic factors: The fresh fruits market in Bosnia and Herzegovina is significantly influenced by macroeconomic factors such as agricultural policies, trade dynamics, and consumer spending patterns. The country's economic recovery post-conflict, coupled with EU integration aspirations, has led to increased investments in agricultural infrastructure and technology. Supportive fiscal policies aimed at enhancing rural development and promoting local produce are facilitating market growth. Additionally, fluctuations in global commodity prices and trade agreements impact the competitiveness of local fruits, while rising disposable incomes drive consumer demand for high-quality, fresh produce. These factors collectively shape the market landscape, encouraging both traditional and innovative farming practices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.