Fresh Fish - Namibia

Namibia

Highlights

Revenue in the Fresh Fish market amounts to US$64.60m in 2024. The market is expected to grow annually by 5.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$24.42 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 2.98m kg by 2029. The Fresh Fish market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 1.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Namibia is experiencing minimal growth, impacted by factors such as limited consumer awareness, high prices, and competition from traditional markets. Despite this, the convenience of online shopping and increasing health consciousness are driving some growth.

Customer preferences: Consumers in Namibia are showing a growing interest in sustainable and ethically-sourced seafood products, with a particular focus on locally-sourced options. This trend is fueled by a cultural appreciation for traditional fishing practices and a desire for transparency and traceability in the food supply chain. Additionally, the rising interest in healthy and nutritious food options is driving demand for fresh fish, as consumers prioritize clean eating and well-being. As a result, there has been a noticeable increase in the availability of organic and locally-sourced fresh fish in the market.

Trends in the market: In Namibia, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing a rise in sustainable fishing practices and certifications. This trend is significant as it reflects a growing consumer demand for environmentally-friendly products. It also has potential implications for industry stakeholders, as those who adopt sustainable practices may gain a competitive advantage. Additionally, there is an increasing focus on traceability and transparency in the supply chain, with the use of technology such as blockchain to track the origin of fish products. This trend is expected to continue as consumers become more conscious of the environmental impact of their food choices.

Local special circumstances: In Namibia, the Fresh Fish Market is heavily influenced by the country's rich coastline and vibrant fishing industry. This unique factor contributes to a wide variety of fresh seafood options, attracting both locals and tourists. Additionally, Namibia has strict regulations in place to ensure sustainable fishing practices, which have a significant impact on the market's supply and demand. These factors create a dynamic market where consumers can enjoy high-quality, responsibly sourced seafood.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Namibia is heavily impacted by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's reliance on fishing as a major economic activity makes it susceptible to fluctuations in global demand and supply. Furthermore, the government's policies and investments in the fishing industry greatly influence the market's performance. In recent years, Namibia has seen an increase in demand for sustainably caught seafood, leading to investments in sustainable fishing practices. However, challenges such as climate change and overfishing in neighboring countries can also have a significant impact on the market. Additionally, the country's relatively stable economy and favorable business environment attract foreign investments, further driving the growth of the Fresh Fish Market in Namibia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.