Snack Food - Switzerland | Statista Market Forecast

Revenue in the Snack Food market amounts to US$234.80m in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$26.53 are generated in 2024.
In the Snack Food market, volume is expected to amount to 27.57m kg by 2029. The Snack Food market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.7kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Switzerland is experiencing negligible growth due to factors such as increasing health consciousness among consumers and convenience offered by online snack services. Sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers play a significant role in shaping the overall market, but the slow growth rate can be attributed to changing consumer preferences and the emergence of healthier snacking options.

Customer preferences: Consumers in Switzerland are increasingly gravitating towards healthier snack options, such as organic and natural products. This shift is driven by a growing awareness of the importance of a balanced diet and the impact of food on overall health. Additionally, there is a rising demand for plant-based snacks, as more consumers are adopting vegetarian and vegan lifestyles. This trend is also influenced by the country's strong focus on sustainability and ethical consumption. As a result, snack companies are diversifying their product offerings and incorporating more plant-based and healthier options in their portfolios.

Trends in the market: In Switzerland, the Snack Food market is seeing a surge in demand for healthy and organic snack options, as consumers become more health-conscious. Additionally, there is a growing trend towards plant-based snacks and alternative protein sources. These trends are significant as they reflect changing consumer preferences and a shift towards more sustainable and ethical food choices. Industry stakeholders will need to adapt to these trends by offering a wider variety of healthier snack options and investing in sustainable sourcing and production methods to stay competitive in the market.

Local special circumstances: In Switzerland, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's high standard of living and strong emphasis on quality and premium products. Swiss consumers are willing to pay a premium for healthy and natural snacks, leading to a rise in demand for organic and locally sourced ingredients. Additionally, strict regulations on food labeling and packaging have shaped the market, with consumers placing a high value on transparency and sustainability.

Underlying macroeconomic factors: The Swiss snack food market is heavily influenced by macroeconomic factors such as global economic trends and national economic health. Switzerland has a strong and stable economy, with a low unemployment rate and high GDP per capita. This creates a favorable environment for the snack food market, as consumers have higher purchasing power and are more willing to spend on indulgent food items. Additionally, Switzerland has a strong tradition of high-quality food production, which contributes to the success of its snack food market. However, the market is also impacted by fiscal policies, such as taxes and tariffs, which can affect the cost and availability of imported ingredients for snack foods. Overall, the Swiss snack food market is expected to continue growing due to the country's strong economic position and consumer demand for indulgent and convenient food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.