Snack Food - Europe | Statista Market Forecast

Revenue in the Snack Food market amounts to US$60.50bn in 2024. The market is expected to grow annually by 5.61% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$71.69 are generated in 2024.
In the Snack Food market, volume is expected to amount to 8.89bn kg by 2029. The Snack Food market is expected to show a volume growth of 2.4% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 9.5kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The European snack food market, consisting of sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers, is experiencing minimal growth due to factors such as changing consumer preferences, increased competition, and stricter regulations. Despite this slow growth, the market is still driven by the convenience and variety offered by online snack food services. As health consciousness among consumers continues to rise, the market may see a shift towards healthier snack options in the future.

Customer preferences: The Snack Food Market within the Confectionery & Snacks Market is experiencing a rise in demand for healthier options, driven by changing consumer preferences towards healthier snacking. This trend is also being influenced by a growing awareness of the impact of diet on overall health, leading to an increase in demand for products with natural and organic ingredients. Additionally, the rise of plant-based and vegan diets is also contributing to the growth of the healthy snacking segment within the Snack Food Market.

Trends in the market: In Europe, the Snack Food market is experiencing a shift towards healthier options, with a growing demand for organic, gluten-free, and plant-based snacks. This trend is driven by increasing health consciousness and concerns over the environmental impact of traditional snack foods. As a result, companies are expanding their product portfolios to cater to this demand, and retailers are dedicating more shelf space to these products. This trajectory is likely to continue, as consumers become more health-conscious and prioritize sustainable food choices, presenting opportunities for industry stakeholders to innovate and adapt to changing consumer preferences.

Local special circumstances: In Europe, the Snack Food market is heavily influenced by the region's diverse cultural landscape. With a large variety of traditional snacks and street food, European consumers have a strong preference for local and artisanal products. Additionally, stringent regulations on food labeling and ingredients have led to a rise in demand for organic and natural snacks. These factors contribute to the unique flavor profiles and packaging designs seen in the European Snack Food market, setting it apart from other markets in the Confectionery & Snacks Market within The Food market.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer purchasing power, changing consumer lifestyles, and shifting consumer preferences for convenience and healthy snacking options. In Europe, the market is further impacted by the economic health of individual countries, trade agreements, and potential Brexit implications. Additionally, global economic trends and fiscal policies, such as tariffs and trade restrictions, can significantly affect the production and distribution of snack food products. Furthermore, the increasing focus on sustainability and ethical sourcing in the food industry is also shaping the Snack Food Market, with consumers becoming more conscious of the environmental and social impact of their food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.