Definition:
The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.
Structure:
The market consists of five different submarkets:
Additional Information:
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Nov 2024
Source: Statista Market Insights
Most recent update: Sep 2024
Source: Statista Market Insights
The Bread & Cereal Products Market in Equatorial Guinea is experiencing minimal growth, influenced by factors such as increasing consumer health awareness and the convenience of online food shopping. Limited access to technology and low purchasing power are impacting the market's growth rate.
Customer preferences: The Bread & Cereal Products Market within The Food market market in Equatorial Guinea has seen a growing trend in health-conscious consumers seeking alternative bread and cereal options such as gluten-free, organic, and whole grain products. This shift is influenced by a rise in health awareness and a desire for more nutritious and sustainable food choices. Additionally, the demand for convenient and on-the-go breakfast options has led to an increase in the popularity of cereal bars and instant oatmeal packets. These emerging preferences reflect a shift towards healthier and more convenient eating habits among the country's population.
Trends in the market: In Equatorial Guinea, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse options. This trend is driven by a growing awareness of the importance of a balanced diet and the availability of imported products. As a result, there has been an increase in demand for organic, gluten-free, and whole grain products. This trend is expected to continue, with consumers becoming more health-conscious and seeking out alternative options. This presents an opportunity for industry stakeholders to adapt their product offerings and marketing strategies to cater to this evolving market segment. Additionally, there is potential for partnerships with international brands to bring in a wider range of options and cater to the growing demand for healthier alternatives.
Local special circumstances: In Equatorial Guinea, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geography and cultural preferences. Due to its location on the west coast of Africa, the market is limited by transportation and logistics challenges, leading to a higher demand for locally produced products. The country's diverse population also plays a role, with certain ethnic groups having a preference for specific types of bread and cereal products. Additionally, the government's regulations on imports and exports also impact the market dynamics.
Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Equatorial Guinea is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's reliance on oil exports and its vulnerability to fluctuations in oil prices can greatly impact the purchasing power of consumers and the overall demand for bread and cereal products. Additionally, the government's investment in infrastructure, particularly in the agricultural sector, can play a significant role in the production and availability of these products in the market. Furthermore, the country's high poverty rate and income inequality may also affect the affordability and accessibility of bread and cereal products for the majority of the population.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights