Fresh Fruits - Equatorial Guinea | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$223.00m in 2024. The market is expected to grow annually by 11.86% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$127.10 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 83.47m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 9.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 31.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Equatorial Guinea is experiencing subdued growth, influenced by factors such as limited agricultural infrastructure, fluctuating import costs, and varying consumer preferences for local versus imported options.

Customer preferences: In Equatorial Guinea, consumers are increasingly favoring organic and locally sourced fresh fruits, reflecting a growing awareness of health and sustainability. This trend is particularly prominent among younger demographics, who prioritize nutritional value and environmental impact in their purchasing decisions. Additionally, urbanization is driving demand for convenience, leading to a rise in popularity for pre-packaged fruit products. Social media influences are also shaping preferences, as consumers seek visually appealing and exotic fruit varieties to showcase online, blending tradition with modern lifestyle choices.

Trends in the market: In Equatorial Guinea, the Fresh Fruits Market is experiencing a notable shift towards organic and locally sourced products, driven by consumers' increasing health consciousness and sustainability concerns. Younger demographics are leading this trend, seeking fruits with high nutritional value and minimal environmental impact. Urbanization is also influencing preferences, as convenience drives demand for pre-packaged fruit options. Additionally, social media plays a crucial role, with consumers gravitating towards visually appealing and exotic fruit varieties to share online, blending traditional choices with modern lifestyle influences. This evolution presents significant opportunities for industry stakeholders to align their offerings with these emerging consumer preferences.

Local special circumstances: In Equatorial Guinea, the Fresh Fruits Market is shaped by its unique geographical and cultural context, characterized by a tropical climate that supports diverse fruit cultivation. The local agricultural practices favor traditional farming methods, which are increasingly being complemented by organic farming trends. Cultural preferences for indigenous fruits, such as mangos and guavas, coexist with a rising demand for exotic varieties. Regulatory support for sustainable practices further enhances market growth, encouraging local farmers to adopt environmentally friendly techniques while appealing to health-conscious consumers.

Underlying macroeconomic factors: The Fresh Fruits Market in Equatorial Guinea is significantly influenced by macroeconomic factors such as global trade dynamics, national economic stability, and fiscal policies. The country's reliance on oil exports impacts government revenues and, consequently, funding for agricultural initiatives. Favorable exchange rates can enhance the purchasing power for imported exotic fruits, while fluctuations in commodity prices affect local production costs. Moreover, investment in agricultural infrastructure and support for sustainable farming practices are vital for market growth. As global consumer trends lean towards health and wellness, the increasing demand for fresh fruits aligns with national efforts to diversify the economy and improve food security.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.