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Beauty & Personal Care - Equatorial Guinea

Equatorial Guinea
  • Equatorial Guinea's Beauty & Personal Care market is projected to generate a revenue of US$182.30m in 2025.
  • This market segment is expected to experience an annual growth rate of 5.46% (CAGR 2025-2030).
  • Within the market, the largest segment is Personal Care, accounting for a market volume of US$83.89m in 2025.
  • When compared globally, United States leads in revenue generation with US$105bn in 2025.
  • In terms of per capita figures, Equatorial Guinea's population will generate revenues of US$101.53 per person in 2025.
  • Furthermore, online sales are projected to contribute 9.4% of the total revenue in the Beauty & Personal Care market by 2025.
  • Equatorial Guinea's beauty and personal care market is experiencing a surge in demand for natural and organic products.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

  • The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
  • The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
  • The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
  • The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
  • The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Decorative cosmetics
  • Skin care
  • Personal care
  • Hair care and styling products
  • Perfume and eaux de toilette
Out-Of-Scope
  • Professional products & services
  • Electronic personal care products (hair dryers, shavers)
Beauty & Personal Care: market data & analysis - Cover

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Beauty & Personal Care: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Analyst Opinion

    The Beauty & Personal Care market in Equatorial Guinea is witnessing minimal growth, influenced by factors such as limited access to quality products, economic challenges, and shifting consumer preferences towards affordable, locally-sourced alternatives.

    Customer preferences:
    Consumers in Equatorial Guinea are increasingly prioritizing natural and locally-sourced beauty products, reflecting a cultural shift towards sustainability and authenticity. This trend is fueled by a younger demographic that values eco-friendly practices and seeks to support local artisans. Additionally, there’s a growing interest in traditional beauty rituals, as people embrace indigenous ingredients known for their effectiveness. Social media also plays a pivotal role, as beauty influencers promote accessible, budget-friendly options that resonate with local values and lifestyles.

    Trends in the market:
    In Equatorial Guinea, the Beauty & Personal Care market is experiencing a surge in demand for natural and locally-sourced products, driven by a younger population that values sustainability and authenticity. This shift towards eco-friendly beauty reflects a significant cultural transformation, as consumers increasingly embrace traditional beauty rituals that incorporate indigenous ingredients. The influence of social media is pivotal, with beauty influencers showcasing affordable, locally-made options that align with community values. These trends indicate a promising opportunity for local artisans and brands, fostering economic growth and enhancing cultural identity within the industry.

    Local special circumstances:
    In Equatorial Guinea, the Beauty & Personal Care market is uniquely shaped by its rich cultural heritage and diverse ecosystems. The use of indigenous plants and traditional beauty practices resonates deeply with consumers, who prioritize authenticity and local sourcing. Additionally, the country's regulatory environment encourages the development of homegrown brands, facilitating easier access to market for local artisans. This combination of cultural pride and environmental awareness drives demand for products that reflect the nation’s identity, setting it apart from more globalized beauty markets.

    Underlying macroeconomic factors:
    The Beauty & Personal Care market in Equatorial Guinea is significantly influenced by macroeconomic factors such as national economic stability, consumer spending power, and investment in local industries. As the country's economy gradually diversifies away from oil dependence, increased fiscal policies promoting entrepreneurship foster growth in the personal care sector. Furthermore, rising disposable incomes and a growing middle class are driving demand for quality beauty products. Global trends, such as sustainability and wellness, also resonate with consumers, encouraging local brands to innovate while remaining true to traditional practices, thus enhancing market performance.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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