Breakfast Cereals - Mongolia

Mongolia

Highlights

Revenue in the Breakfast Cereals market amounts to US$18.17m in 2024. The market is expected to grow annually by 11.99% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$5.20 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 3.83m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Mongolia is currently experiencing mild growth, driven by factors such as increasing health consciousness among consumers and the convenience of pre-packaged breakfast options. This growth rate is impacted by changes in consumer preferences and marketing strategies by companies in the Bread & Cereal Products Market within The Food market.

Customer preferences: With the growing popularity of health and wellness among consumers in Mongolia, there has been a notable shift towards healthier and more nutritious breakfast options. This has led to a surge in demand for breakfast cereals made with whole grains and natural ingredients, as well as gluten-free and organic options. Additionally, there is an increasing preference for on-the-go breakfast solutions, such as cereal bars and portable cereal cups, catering to the fast-paced lifestyle of urban Mongolians.

Trends in the market: In Mongolia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options. Consumers are increasingly seeking out cereals made with whole grains and natural ingredients, as well as gluten-free and organic varieties. This trend is driven by a growing awareness of the importance of a nutritious breakfast and the desire for convenient and affordable options. Industry stakeholders are responding by introducing new products that cater to these preferences, such as muesli and granola bars. This trend is expected to continue, with potential implications for traditional cereal brands that do not adapt to changing consumer demands.

Local special circumstances: In Mongolia, the Breakfast Cereals market is heavily influenced by the country's nomadic and rural lifestyle, where traditional foods like dairy products and meat are preferred over packaged cereals. Additionally, the harsh climate and limited access to fresh produce have led to a reliance on processed and shelf-stable breakfast options. These unique factors have shaped the market, with traditional and local brands dominating the sector. As a result, multinational companies have had to adapt their products and marketing strategies to cater to the specific preferences and needs of the Mongolian consumer.

Underlying macroeconomic factors: The Breakfast Cereals Market within the Bread & Cereal Products Market of The Food market in Mongolia is greatly impacted by macroeconomic factors. One key factor is the country's economic health, which has been affected by the global economic downturn and fluctuations in commodity prices. This has led to changes in consumer spending and preferences, which in turn affects the demand for breakfast cereals. Additionally, fiscal policies and government regulations, such as import and export tariffs, can also impact the market by affecting production costs and trade agreements. Furthermore, changes in demographic trends, such as the aging population and shifting dietary habits, can also influence the demand for breakfast cereals in Mongolia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.