Alcoholic Drinks - Mongolia | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$437.8m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$44.5m in 2024.
Revenue, combined amounts to US$482.2m in 2024.
The revenue, at home is expected to grow annually by 7.61% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$125.30 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 126.8m L by 2024.
Volume, out-of-home is expected to amount to 9.1m L in 2024.
Volume, combined is expected to amount to 135.9m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -0.7% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 36.31L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Mongolia has been experiencing significant growth in recent years.

Customer preferences: Mongolians have traditionally had a strong preference for alcoholic beverages, with a particular fondness for vodka and beer. This preference can be attributed to the country's harsh climate and nomadic lifestyle, where alcoholic drinks are often seen as a way to keep warm and socialize. However, there has been a shift in recent years towards premium and craft alcoholic beverages, as consumers become more sophisticated and seek higher quality products. This trend is in line with the global movement towards artisanal and locally-produced drinks.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Mongolia is the increasing popularity of craft beer. This can be attributed to the growing middle class and their willingness to spend more on premium and unique products. Craft breweries have been popping up across the country, offering a wide range of flavors and styles to cater to the evolving tastes of consumers. This trend is also driven by the younger generation, who are more open to experimenting with different types of alcoholic beverages. Another trend in the market is the rise of imported spirits, such as whiskey and gin. As Mongolia becomes more connected to the global market, consumers are exposed to a wider variety of alcoholic drinks from different countries. This has led to an increased demand for imported spirits, which are often seen as more prestigious and of higher quality. The popularity of these drinks is further fueled by the influence of Western culture and the desire to experience new flavors and trends.

Local special circumstances: Mongolia's unique geography and climate present special circumstances for the Alcoholic Drinks market. The country's vast and sparsely populated landscape makes distribution and transportation a challenge, particularly in rural areas. This can impact the availability and affordability of alcoholic beverages in certain regions. Additionally, Mongolia's extreme weather conditions, with long and harsh winters, can affect the production and storage of alcoholic drinks. These factors contribute to the higher prices of alcoholic beverages in the country compared to other markets.

Underlying macroeconomic factors: The Alcoholic Drinks market in Mongolia is also influenced by macroeconomic factors. The country's economic growth and increasing disposable income have contributed to the rising demand for premium and imported alcoholic beverages. As consumers become more affluent, they are willing to spend more on higher quality products, including alcoholic drinks. Furthermore, the government's efforts to promote tourism and attract foreign investment have also had a positive impact on the Alcoholic Drinks market, as it has led to an increase in the number of tourists and expatriates in the country, who often have higher purchasing power and a preference for international brands.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.