Baby Food - G20 | Statista Market Forecast

Revenue in the Baby Food market amounts to US$60.42bn in 2024. The market is expected to grow annually by 5.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$12.15 are generated in 2024.
In the Baby Food market, volume is expected to amount to 3.58bn kg by 2029. The Baby Food market is expected to show a volume growth of 3.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.6kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The baby food market within The Food market in G20 is experiencing minimal growth due to various factors such as declining birth rates in developed countries, increasing competition from homemade baby food, and growing concerns about the nutritional value of prepared baby food. However, the market is still expected to grow due to rising demand for convenient and healthy options, as well as increasing disposable income in emerging markets.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for organic and natural baby food products. This trend is especially prevalent in the G20 countries, where parents are increasingly concerned about the quality and safety of the food they feed their infants. Additionally, with a growing emphasis on sustainable and ethical consumption, there has been a shift towards environmentally friendly packaging and sourcing of ingredients in the baby food market. This reflects a broader cultural shift towards conscious and responsible consumption.

Trends in the market: In the G20 countries, the Baby Food Market is seeing a rise in demand for organic and natural products, driven by growing consumer awareness and concerns about the health and safety of traditional baby food options. This trend is expected to continue, with major players in the industry investing in research and development to offer more sustainable and nutritious options. Additionally, there is a rising trend of online and direct-to-consumer sales, as parents seek convenience and transparency in their purchasing decisions. These trends highlight the increasing importance of sustainability, transparency, and convenience in the Baby Food Market, and industry stakeholders must adapt to meet these evolving consumer demands to remain competitive.

Local special circumstances: In China, the Baby Food Market is heavily influenced by the country's one-child policy and the increasing demand for healthy and organic products among young parents. This has led to the emergence of numerous domestic brands that cater to these preferences, such as organic baby food made from local ingredients. Additionally, China's rapid urbanization has also fueled the demand for convenient and nutritious baby food options, leading to the growth of online and offline distribution channels.

Underlying macroeconomic factors: The Baby Food Market within The Food market is heavily impacted by macroeconomic factors, such as population growth, urbanization, and changing consumer preferences. In G20 countries, the rising disposable income and increasing awareness about the importance of nutrition and health are driving the demand for premium and organic baby food products. Additionally, government initiatives promoting healthy eating habits and the growing trend of working mothers are also contributing to the market growth. However, economic slowdowns and fluctuations in exchange rates can hinder market growth by affecting consumer purchasing power and increasing product prices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.