Baby Milk & Infant Formula - BRICS

BRICS

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$21.69bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$6.58 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 902.80m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in BRICS has seen slight growth due to factors such as increasing demand for convenient and reliable nutrition for infants, rising health awareness among parents, and the adoption of digital technologies. However, the market's growth rate is minimal, impacted by factors such as declining birth rates and stricter regulations on baby formula. Despite this, the market is expected to continue to grow steadily in the coming years.

Customer preferences: The growing focus on natural and organic products is a key trend in the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market. With increasing health-consciousness and concerns about artificial ingredients, parents are opting for cleaner and simpler options for their babies. This has led to a rise in demand for organic and plant-based formulas, as well as products free from additives and preservatives. Additionally, there is a growing preference for ethically sourced ingredients and sustainable packaging in this market.

Trends in the market: The Baby Milk & Infant Formula Market in the Baby Food Market is experiencing a trend towards organic and natural products, as parents become more health-conscious and concerned about the ingredients in their baby's food. This trend is expected to continue, with a projected growth in demand for organic baby food products. Additionally, there is a rise in demand for specialized formulas for infants with allergies or specific dietary needs. This trend is significant as it reflects a shift towards more informed and intentional consumer choices. It also presents opportunities for industry stakeholders to innovate and cater to this growing demand for healthier and more specialized options in the market. However, it may also pose challenges for companies to maintain competitive pricing and navigate the complex regulations surrounding organic and specialized products.

Local special circumstances: In the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market, local factors play a significant role in shaping the market dynamics. For instance, in China, the one-child policy has led to a high demand for premium and organic formula products, while in South Africa, the growing awareness about the benefits of breastfeeding has hindered the growth of the formula market. Additionally, in Russia, stringent regulations on formula advertising and promotion have impacted the market, while in Brazil, the market is driven by the rising middle class and their demand for high-quality and convenient infant formula options.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. For instance, countries with strong economic growth and stable political landscape tend to have higher demand for baby formula and milk due to rising disposable income and changing consumer preferences. On the other hand, countries with economic downturns and unstable political conditions are likely to experience a decline in market demand. Additionally, government policies and regulations aimed at promoting healthy infant nutrition and supporting domestic baby food industry also play a significant role in shaping the market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.