DIY & Hardware Store - BRICS

BRICS

In 2025, the DIY & Hardware Store market in BRICS is projected to generate a revenue of US$1,099.00bn.
This market segment is expected to experience an annual growth rate of 1.97% (CAGR 2025-2029).
Among the BRICS countries, in China leads in terms of revenue, generating US$802bn in 2025.
When considering the population, the per person revenue in 2025 amounts to US$332.10.
In Brazil, the DIY & Hardware Store market is experiencing a surge in demand due to the increasing number of homeowners investing in home improvement projects.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store market in BRICS is facing slow growth due to various factors like low consumer spending, saturation in the market, and increasing competition. Despite the rising demand for home improvement and renovation, the market is seeing negligible growth as consumers turn towards online shopping and do-it-yourself methods. Changing consumer preferences, availability of cheaper alternatives, and economic uncertainties are also contributing to the slow growth rate. These challenges are pushing companies to innovate and offer unique products and services to attract customers and drive growth.

Customer preferences: The rise of eco-consciousness among consumers in BRICS countries has led to a growing demand for sustainable and environmentally friendly products in the DIY & Hardware Store Market. This trend is particularly evident in Brazil, where consumers are increasingly prioritizing products made from locally sourced materials and with minimal environmental impact. This shift is driven by a growing awareness of the impact of consumer behavior on the environment, as well as a desire for more natural and healthier lifestyles. As a result, DIY and hardware stores in these countries are incorporating more eco-friendly options into their product offerings to cater to this emerging consumer preference.

Trends in the market: In the BRICS countries, the DIY & Hardware Store Market is experiencing a shift towards e-commerce platforms, with more consumers purchasing products online for the convenience and cost savings. In addition, there is a growing trend of offering personalized DIY and home improvement services through digital platforms. These trends reflect the changing consumer behavior in favour of online shopping and demand for tailored solutions. For industry stakeholders, it is crucial to adapt to this shift and invest in digital capabilities to stay competitive in the market. Failure to do so may result in losing out on potential customers and revenue.

Local special circumstances: In China, the DIY & Hardware Store Market is heavily influenced by the country's large population and fast-paced urbanization. As people move into cities and renovate their homes, the demand for DIY and hardware products grows. Additionally, China's strict environmental regulations have led to a surge in demand for eco-friendly and sustainable materials, impacting market offerings and pricing. In Russia, the DIY & Hardware Store Market is shaped by the country's harsh climate and vast geography, leading to a high demand for heating and safety products. The market is also influenced by the strong DIY culture and preference for affordable, locally-sourced products.

Underlying macroeconomic factors: The DIY & Hardware Store Market market in BRICS is greatly impacted by macroeconomic factors such as economic stability, consumer confidence, and government policies. For instance, countries with strong economic growth and rising disposable incomes are likely to experience higher demand for DIY and hardware products. Additionally, favorable government policies such as tax incentives and subsidies for home improvement projects can also boost market growth. On the other hand, economic downturns and high inflation rates may negatively affect consumer spending and thus, have a dampening effect on the market. Furthermore, currency fluctuations and trade policies can also impact the import and export of products, further influencing market performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.