Beauty & Personal Care - BRICS

BRICS

The revenue generated in the Beauty & Personal Care market in BRICS is projected to reach a substantial amount of US$157.00bn by 2025.
This market is expected to experience an annual growth rate of 3.95% (CAGR 2025-2029), indicating a positive outlook for the industry in the coming years.
Among the various segments within the Beauty & Personal Care market, the Personal Care segment stands as the largest with a market volume of US$70.15bn in 2025.
This signifies the significant demand for personal care products within the BRICS countries.
When compared on a global scale, in the United States emerges as the leading revenue generator in the Beauty & Personal Care market, with a substantial revenue of US$104bn in 2025.
This highlights the dominance of the US market in the beauty and personal care industry.
In terms of per capita revenue, the BRICS countries generate approximately US$47.43 per person in 2025.
This metric provides insight into the average individual spending on beauty and personal care products within the BRICS countries.
Furthermore, it is expected that online sales will contribute to 36.1% of the total revenue in the Beauty & Personal Care market by 2025.
This indicates the growing importance of e-commerce in the distribution and sales of beauty and personal care products within the BRICS countries.
In Brazil, the beauty market is booming with a surge in demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Currency

Analyst Opinion

The Beauty & Personal Care market in BRICS is witnessing sluggish growth, influenced by shifting consumer preferences, economic fluctuations, and increased competition. Despite these challenges, innovation and sustainability trends are reshaping the landscape, driving niche segment interest.

Customer preferences: Consumers in the BRICS beauty and personal care market are increasingly gravitating towards clean and natural products, reflecting a growing awareness of health and environmental sustainability. This shift is often influenced by younger demographics who prioritize transparency and ethical sourcing. Additionally, the rise of social media has amplified the demand for personalized beauty solutions, leading brands to innovate with customizable products. Cultural nuances, such as local beauty rituals, are also gaining traction, further diversifying consumer preferences in this competitive landscape.

Trends in the market: In the BRICS beauty and personal care market, there is a notable trend towards sustainable and clean beauty products, driven by consumers' heightened awareness of health and environmental issues. Brazil and India are seeing a surge in demand for organic and ethically sourced ingredients, as younger consumers prioritize transparency in their purchases. Additionally, South Africa and Russia are experiencing a rise in personalized beauty solutions, fueled by social media influences. This shift is prompting brands to innovate and adapt, leading to a more diverse product offering that aligns with local beauty rituals, ultimately reshaping the competitive landscape for industry stakeholders.

Local special circumstances: In Brazil, the beauty and personal care market is significantly influenced by the country's rich biodiversity, leading to a growing preference for locally sourced ingredients like açaí and guaraná. This cultural appreciation for natural beauty aligns with the global shift towards sustainability. In India, traditional Ayurvedic practices are driving interest in herbal and holistic beauty products, with consumers increasingly favoring brands that honor these age-old rituals. Meanwhile, South Africa's diverse population fosters a demand for inclusive beauty products catering to various skin tones, while Russia's stringent regulatory landscape compels brands to prioritize safety and efficacy, shaping consumer trust and loyalty.

Underlying macroeconomic factors: The Beauty and Personal Care market within BRICS nations is shaped by various macroeconomic factors, including local economic conditions, consumer spending habits, and global economic trends. In Brazil, economic fluctuations impact disposable income, influencing consumer preferences for premium versus affordable products. India’s rapid urbanization and rising middle class are driving demand for beauty products, while government initiatives supporting local manufacturing enhance market potential. South Africa’s economic challenges necessitate a focus on value-driven offerings, prompting brands to innovate. Russia's economic sanctions and currency volatility affect import costs, pushing brands to adapt and localize to maintain competitiveness, thereby influencing consumer choices and brand loyalty.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.