Snack Food - BRICS | Statista Market Forecast

Revenue in the Snack Food market amounts to US$60.12bn in 2024. The market is expected to grow annually by 8.50% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$18.24 are generated in 2024.
In the Snack Food market, volume is expected to amount to 15.03bn kg by 2029. The Snack Food market is expected to show a volume growth of 6.4% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 3.6kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in BRICS has been experiencing moderate growth, impacted by factors such as increasing health consciousness among consumers and the convenience of online shopping. Sub-markets like Tortilla Chips and Potato Chips are driving growth, while Flips & Pretzels and Cookies & Crackers face challenges due to changing consumer preferences. Overall, the subdued growth rate can be attributed to economic slowdown and changing dietary habits in the region.

Customer preferences: Consumers in the Snack Food Market of the Confectionery & Snacks Market within The Food market are increasingly looking for healthier and more nutritious snack options. This trend is driven by the growing awareness of the negative effects of consuming high-calorie and sugary snacks, as well as the rising demand for natural and organic products. As a result, companies are introducing new product lines that cater to these preferences, such as low-sugar or gluten-free snacks. Additionally, there is a growing demand for plant-based and vegan snacks, reflecting a shift towards more sustainable and ethical food choices.

Trends in the market: In the BRICS countries, the Snack Food Market within the Confectionery & Snacks Market of The Food market is seeing a rise in demand for healthier and more natural snack options. This trend is driven by increasing health consciousness among consumers and a growing preference for clean labeling and transparent ingredient sourcing. Additionally, there is a rising demand for plant-based and vegan snacks, particularly in Brazil and India, as more consumers are adopting a flexitarian or vegetarian diet. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as manufacturers and retailers to adapt and innovate their product offerings to cater to these changing consumer preferences.

Local special circumstances: In South Africa, the Snack Food market is heavily influenced by the country's diverse cultural heritage. Traditional snacks such as biltong (dried meat) and samoosas (fried pastries) remain popular, but there is also a growing demand for more international and health-conscious options. The country's burgeoning middle class has also led to an increase in premium and gourmet snack products. Additionally, strict regulations on food labeling and advertising have influenced the types of snacks available in the market.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and economic stability. Countries with stable and growing economies, favorable trade policies, and a large population of middle-class consumers are experiencing higher market growth. On the other hand, countries with economic instability, trade barriers, and low consumer spending power are facing challenges in market growth. Furthermore, the increasing trend of healthy snacking and rising awareness about nutrition among consumers is also impacting the market, with brands focusing on offering healthier and more nutritious snack options to meet consumer demand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.