The Soccer Ticket Sales Market in NAFTA nan is witnessing slow growth, attributed to factors like limited live events due to COVID restrictions and the availability of alternative streaming options. However, with the increasing popularity of soccer and the returning of in-person events, the market is expected to pick up momentum in the near future.
Customer preferences: One notable shift in the Soccer Ticket Sales Market of the Soccer Market within the Sports Market is the increasing demand for mobile ticketing options. With the growing use of smartphones and the convenience they offer, consumers are now preferring to purchase and store tickets on their mobile devices rather than carrying physical tickets. This trend is also driven by the desire for contactless transactions, in light of the COVID-19 pandemic. As a result, ticketing platforms are now focusing on enhancing their mobile capabilities and providing a seamless and secure ticket buying experience for consumers.
Trends in the market: In the Soccer Ticket Sales Market of the Soccer Market within the Sports Market, there is a growing trend of using digital platforms to purchase and resell tickets. With the rise of online marketplaces and the increasing popularity of secondary ticketing, fans are given more options and convenience in accessing tickets. This trend is especially significant in NAFTA countries, where there has been a significant increase in cross-border ticket sales and international tourism for major soccer events. The trajectory of this trend is expected to continue upwards as digital platforms become more advanced and accessible. This has implications for industry stakeholders, as it presents both opportunities for increased revenue and also challenges in terms of regulating ticket scalping and fraud.
Local special circumstances: In the Soccer Ticket Sales Market within the Soccer Market of NAFTA, the United States is a dominant player due to its size and economic power. However, factors such as Canadas passion for winter sports and Mexicos strong following of soccer create unique dynamics in the ticket sales market. Canadas colder climate also leads to a higher demand for indoor stadiums, while Mexicos warmer climate may affect ticket sales for outdoor games. Additionally, regulations on foreign players in each country can impact team rosters and ultimately, fan interest and ticket sales.
Underlying macroeconomic factors: The Soccer Ticket Sales Market in the Soccer Market is greatly impacted by macroeconomic factors such as the overall economic health of the market, fiscal policies, and global economic trends. For instance, in countries with strong economic growth and stable fiscal policies, the demand for soccer tickets is likely to be higher due to disposable income and consumer confidence. On the other hand, countries with economic instability and unfavorable fiscal policies may see a decline in ticket sales as consumers prioritize other expenditures. Additionally, key economic indicators such as GDP, inflation rates, and unemployment rates can also affect the purchasing power and spending habits of consumers, consequently influencing the performance of the Soccer Ticket Sales Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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