Baseball - NAFTA | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$10.88bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.48%, resulting in a projected market volume of US$14.21bn by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$309.60 in 2024.
In the Baseball market, the number of users is expected to amount to 46.5m users by 2029.
User penetration in the Baseball market will be at 6.9% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in the Sports Market in NAFTA has experienced slow growth, due to factors such as the saturation of the Baseball Media market, declining consumer interest in Baseball Merchandise, and high competition in Baseball Ticket Sales. The market is impacted by the changing preferences of consumers and the emergence of other entertainment options. This has led to a minimal growth rate in the overall market.

Customer preferences: As society becomes more environmentally conscious, consumers in the Baseball Market within the Sports Market are prioritizing sustainable and eco-friendly options. This trend is manifesting in the demand for eco-friendly baseball equipment such as biodegradable balls and reusable plastic bats. Furthermore, consumers are also seeking out environmentally responsible stadiums and teams, driving the adoption of sustainable practices, such as reducing single-use plastics and implementing recycling programs. This trend is also reflected in the growing popularity of eco-conscious fan apparel and merchandise.

Trends in the market: In the NAFTA region, the Baseball Market within the Sports Market is experiencing a trend towards increased globalization. As teams and players from Mexico and Canada join Major League Baseball, cross-border collaborations and partnerships are becoming more prevalent. There is also a rise in the number of international players signing with American teams. This trend is significant as it diversifies the league and creates a larger fan base. It also has implications for industry stakeholders, as teams must adapt to different styles of play and marketing strategies. Additionally, this trend opens up opportunities for cross-border sponsorships and licensing agreements, further expanding the global reach of the Baseball Market within the Sports Market.

Local special circumstances: In Mexicos thriving baseball market, the unique local factor that sets it apart is the strong cultural and historical significance of the sport. Baseball has been ingrained in Mexican culture for over a century, with numerous professional and amateur leagues across the country. This deep-rooted connection to the sport drives fan loyalty and supports a robust market for merchandise, ticket sales, and sponsorship opportunities. Moreover, the strong sense of community and celebration of national identity through baseball brings a passionate and lively atmosphere to games, making it a highly engaging experience for fans and an attractive market for players and teams alike.

Underlying macroeconomic factors: The Baseball Market within the Sports Market is significantly impacted by macroeconomic factors such as the overall health of the national economy, fluctuating global economic trends, and government fiscal policies. Countries with stable and growing economies tend to have higher levels of consumer spending, resulting in increased demand for baseball-related products and services. Additionally, fiscal policies, such as tax regulations and trade agreements like NAFTA, can greatly impact the flow of goods and services within the market. Countries with favorable fiscal policies have a competitive advantage, attracting more investors and businesses to their baseball market. These macroeconomic forces play a crucial role in shaping the growth and performance of the Baseball Market within the Sports Market, both domestically and internationally.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.