Baseball Media - NAFTA

NAFTA

Highlights

Revenue in the Baseball Media market is projected to reach US$6.63bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.54%, resulting in a projected market volume of US$9.53bn by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$189.50 in 2024.
In the Baseball Media market, the number of users is expected to amount to 46.3m users by 2029.
User penetration in the Baseball Media market will be at 6.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The baseball media market within the Sports market in NAFTA region is experiencing minimal growth, attributed to factors like saturation in the market, shift towards online streaming, and lack of innovation.

Customer preferences: Shifts in consumer preferences within the Baseball Media Market have been driven by the growing demand for convenience and accessibility. With the rise of streaming services and online platforms, more consumers are opting for digital access to live games and highlights, as well as on-demand content. This trend is particularly prominent among younger demographics who prioritize flexibility and a personalized viewing experience. Furthermore, cultural influences, such as the increasing popularity of fantasy baseball, have also contributed to the growth of the digital baseball media market. As a result, traditional broadcasting methods are facing increasing competition from digital platforms, highlighting the need for adaptation and innovation within the industry.

Trends in the market: In the Baseball Media Market of the Baseball Market within the Sports Market, the current trend is towards streaming services and digital platforms for viewing games and accessing baseball content. As more fans turn to online platforms for their baseball fix, media companies are investing in digital infrastructure and partnerships to keep up with the demand. This trend is expected to continue, with potential implications for stakeholders such as broadcasters, teams, and advertisers as they shift their focus towards digital media and marketing strategies. As fan engagement and consumption patterns continue to evolve, the digital landscape of the baseball market will become increasingly important for industry players to navigate and adapt to.

Local special circumstances: In Mexico, the Baseball Media Market is heavily influenced by the countrys love for the sport and its strong ties to the United States. This has led to a robust market for televised games, both domestic and international, as well as a strong demand for online streaming options. Additionally, cultural events such as the Mexican Baseball League and regular exhibition games featuring Major League Baseball teams have contributed to the popularity and growth of the market. The countrys proximity to the United States also allows for easy access to televised games and merchandise, creating a unique dynamic within the overall Baseball Market of the Sports Market.

Underlying macroeconomic factors: The expansion of the Baseball Media Market within the larger Sports Market is heavily impacted by macroeconomic factors, such as the overall economic conditions of the countries involved, trade agreements like NAFTA, and government fiscal policies. For instance, a strong economy can lead to increased consumer spending on sports-related activities, including attending and watching baseball games, which in turn can positively impact the Baseball Media Market. Similarly, free trade agreements can open up new markets and increase competition amongst media companies, leading to growth and innovation in the market. On the other hand, economic downturns and protectionist policies can negatively impact the market by limiting consumer spending and restricting access to foreign markets. It is crucial for companies in the Baseball Media Market to carefully analyze and adapt to these macroeconomic factors in order to maintain growth and profitability.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.