Soccer Media - NAFTA

NAFTA

Highlights

Revenue in the Soccer Media market is projected to reach US$2.56bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.54%, resulting in a projected market volume of US$3.20bn by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$54.45 in 2024.
In the Soccer Media market, the number of users is expected to amount to 51.4m users by 2029.
User penetration in the Soccer Media market will be at 9.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in NAFTA is seeing minimal growth due to various factors such as slow adoption of digital technologies and limited health awareness among soccer fans. Additionally, traditional media remains dominant in this market, hindering the growth of online services.

Customer preferences: The Soccer Media Market of the Soccer Market within the Sports Market is experiencing a notable shift in consumer preferences towards online streaming platforms for sports content. This trend is largely driven by the increasing availability of high-speed internet and the growing popularity of online gaming. Additionally, with the rise of social media, there is a growing demand for engaging and interactive sports content, leading to an emphasis on creating unique social media campaigns and partnerships with popular influencers. This reflects the evolving lifestyle of consumers, who are constantly seeking new ways to engage with and stay connected to the sports they love.

Trends in the market: In recent years, the Soccer Media Market within the Soccer Market has seen a significant increase in the use of digital platforms for sports coverage and consumption. With the rise of streaming services and social media, fans now have more options to access soccer content anytime, anywhere. This trend is particularly evident in North America, where the demand for live and on-demand soccer matches is growing. Furthermore, there is a growing focus on creating personalized and interactive content to enhance fan engagement. As this trend continues to evolve, industry stakeholders must adapt to changing consumer preferences and invest in innovative technologies to stay competitive in the crowded sports media market.

Local special circumstances: In the Soccer Media Market of the Soccer Market within the Sports Market in the NA

Underlying macroeconomic factors: The growth of the Soccer Media Market within the Sports Market is largely influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and favorable fiscal policies are experiencing significant growth in the Soccer Media Market as more fans are able to afford and access media content. Additionally, technological advancements are driving the demand for digital media platforms, resulting in increased market growth. However, countries with weaker economic performance and stricter regulatory environments may see slower growth in the Soccer Media Market due to restricted access to media content and limited investment in digital technologies.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.