Soccer Merchandise - NAFTA

NAFTA

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$1.57bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.19%, resulting in a projected market volume of US$1.75bn by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$66.22 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 26.1m users by 2029.
User penetration in the Soccer Merchandise market will be at 4.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in NAFTA has been growing slowly, impacted by various factors such as declining consumer interest, saturation of online sales, and competition from other Sports markets. However, increasing popularity of soccer and rising disposable income could potentially drive growth in the future.

Customer preferences: Consumers in the Soccer Merchandise Market of the Soccer Market within the Sports Market are becoming more environmentally conscious, leading to a growing demand for sustainable and ethically-produced merchandise. This trend is driven by a desire to reduce their carbon footprint and support brands that align with their values. Additionally, there has been a shift towards more personalized and unique merchandise, as consumers seek to express their individuality and stand out from the crowd. Social media also plays a role in this trend, as individuals showcase their merchandise purchases and seek out rare or limited edition items.

Trends in the market: In the NAFTA region, the Soccer Merchandise Market of the Soccer Market within the Sports Market is experiencing a shift towards e-commerce. The rise of online shopping has opened up a larger customer base for soccer merchandise, with more fans turning to online platforms for their purchases. Additionally, there is a growing trend of personalized and customizable merchandise, creating opportunities for smaller retailers to compete against larger brands. This trend is significant as it allows for a more diverse and targeted market, but also poses challenges for traditional retail stores. Industry stakeholders will need to adapt to changing consumer preferences and invest in online platforms to remain competitive in the market.

Local special circumstances: In the Soccer Merchandise Market of the Soccer Market within the Sports Market in NAFTA, the market is heavily influenced by the growing passion for soccer, which is deeply rooted in the culture of the North American countries. Additionally, the geographical proximity between the countries has fostered cross-border trade, leading to a wide availability of soccer merchandise. Furthermore, the regulatory environment, including free trade agreements and intellectual property laws, has allowed for a flourishing market of both licensed and unlicensed merchandise. These unique factors have created a dynamic and competitive market for soccer merchandise in NAFTA, appealing to both local and international soccer fans.

Underlying macroeconomic factors: The Soccer Merchandise Market in the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Favorable economic conditions, such as stable economic growth and low unemployment rates, can lead to higher consumer confidence and spending, resulting in increased demand for soccer merchandise. On the other hand, economic downturns can negatively impact market performance, as consumers cut back on discretionary spending. Additionally, government policies, such as tariffs and trade agreements, can also greatly influence the production, distribution, and consumption of soccer merchandise.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.