American Football Merchandise - NAFTA

NAFTA

Highlights

Revenue in the American Football Merchandise market is projected to reach US$6.90bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.91%, resulting in a projected market volume of US$9.20bn by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$385.90 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 21.4m users by 2029.
User penetration in the American Football Merchandise market will be at 3.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market within the Sports Market in NAFTA nan has seen slow growth, influenced by factors such as fluctuating consumer spending and the highly competitive nature of the market. Despite this, the market continues to expand due to the loyalty of fans and the increasing popularity of American football.

Customer preferences: With the growing popularity of American Football in the NAFTA region, there has been a noticeable shift in consumer preferences for high-quality, authentic merchandise. This trend is driven by the cultural significance of the sport, with fans showing a strong allegiance and pride for their favorite teams. Additionally, there has been a notable increase in demand for sustainable and ethically-made merchandise, reflecting a growing awareness and value of environmentally-friendly products among consumers. This shift towards more conscious consumerism is expected to continue, influenced by demographic changes and evolving lifestyle factors in the region.

Trends in the market: In the American Football Merchandise Market, there is a noticeable increase in the use of e-commerce, as consumers increasingly prefer the convenience of online shopping. This trend is expected to continue, with the market projected to reach $3.61 billion by 2023. Additionally, with the growing popularity of American football globally, there is a rising demand for authentic and officially licensed merchandise. This has led to an emergence of collaborations between sports leagues and retailers to offer exclusive merchandise, further driving the growth of the market. Industry stakeholders should focus on expanding their online presence and partnerships to cater to the changing preferences of consumers and capitalize on the global appeal of American football.

Local special circumstances: In Canada, the American Football Merchandise Market is heavily influenced by the countrys love for American football and its close proximity to the United States. Additionally, there are strict regulations in place to protect the intellectual property rights of American football teams and their merchandise. In Mexico, the market is influenced by cultural factors such as the popularity of American football and the countrys close ties to the United States. Government initiatives to promote sports and sporting events have also contributed to the growth of the American Football Merchandise Market in Mexico.

Underlying macroeconomic factors: The American Football Merchandise Market is heavily impacted by macroeconomic factors such as consumer purchasing power, interest rates, and inflation. In countries with strong economic growth and high disposable income, there is an increased demand for premium football merchandise. On the other hand, countries with economic instability and low consumer confidence may experience a decline in market performance. In addition, fiscal policies such as tax rates and trade agreements can greatly influence the market, as they can either hinder or facilitate the import and export of merchandise. Overall, a countrys economic health and policies play a significant role in the American Football Merchandise Market within the Sports Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.