The Soccer Merchandise market in GCC is seeing limited growth, impacted by factors such as declining consumer interest, fluctuating economic conditions, and increased competition. Despite this, online sales and collaborations with popular teams continue to drive the market forward.
Customer preferences: The Soccer Merchandise Market within the Sports Market is witnessing a growing trend towards sustainably sourced and eco-friendly products, as consumers become more conscious about the environmental impact of their purchases. Brands are responding by incorporating sustainable materials into their product lines and promoting transparent and ethical production processes. This shift towards environmentally responsible choices is driven by the increase in awareness and concern for environmental issues among consumers.
Trends in the market: In the GCC region, there is a growing trend in the Soccer Merchandise Market of the Soccer Market within the Sports Market market towards online purchasing and customization of soccer merchandise. This trend is driven by the increasing adoption of digital payment methods and the desire for unique and personalized merchandise. As a result, industry stakeholders are investing in digital platforms and partnerships with technology companies to enhance the online shopping experience for consumers. This trend is expected to continue, with implications for brick and mortar stores, as they may need to adapt their strategies to compete with the convenience and customization offered by online retailers.
Local special circumstances: In GCC, the Soccer Merchandise Market is heavily influenced by the strong presence of wealthy football clubs, making it one of the most lucrative markets for soccer merchandise in the world. Furthermore, the regions love for luxury and exclusivity drives the demand for high-end and personalized soccer merchandise. Additionally, the cultural significance of football in the GCC countries, combined with the regions hot climate, has led to the demand for lightweight and breathable merchandise, such as jerseys and training gear. The strict regulations on sports sponsorships and partnerships in the GCC also play a significant role in shaping the soccer merchandise market, with many brands seeking partnerships with local clubs and players to gain a foothold in the region.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. In countries with a strong soccer culture and a robust economy, demand for soccer merchandise is expected to be higher. Additionally, favorable economic policies that support the growth of sports industries, such as tax breaks and funding for sports infrastructure, can positively impact the growth of the Soccer Merchandise Market. On the other hand, countries with economic instability and weak regulations may experience slower market growth due to decreased consumer confidence and limited investments in the Sports market.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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