Key regions: China, United States, Asia, Germany, France
The eSports market in GCC is on a steady growth trajectory, driven by factors such as increasing investment in Sponsorship & Advertising, rising popularity of Merchandise & Ticketing, and the convenience of Streaming and online services. The market also benefits from the growing demand for Media Rights and Publisher Fees, as well as the emerging trend of Esports Betting. Despite its average growth rate, the market is impacted by various factors such as regulatory challenges, evolving consumer preferences, and technological advancements.
Customer preferences: With the rise of social media and online gaming platforms, the eSports market in the GCC region has seen a significant increase in consumer engagement and interest. This trend is largely driven by the younger generation, who are becoming more digitally connected and tech-savvy. As a result, eSports tournaments and events are gaining popularity as a form of entertainment and competition. Additionally, the demand for virtual reality and augmented reality gaming experiences is on the rise, as consumers seek more immersive and interactive gameplay. This shift towards digital entertainment options is also influenced by the growing emphasis on staying at home and social distancing, making eSports a convenient and safe alternative for entertainment.
Trends in the market: In the GCC region, the eSports market is experiencing a surge in viewership and participation, with the popularity of online gaming and live streaming platforms on the rise. This trend is expected to continue as technology advancements and internet accessibility continue to improve in the region. This presents significant opportunities for industry stakeholders to capitalize on the growing interest in eSports, such as developing partnerships with popular gaming influencers and organizing large-scale tournaments. Additionally, the rise of eSports in the GCC could also have a positive impact on the overall gaming industry and drive economic growth in the region.
Local special circumstances: In the GCC region, the eSports market is thriving due to the high internet and mobile phone penetration rates, as well as the government's support for the development of the industry. The region's young and tech-savvy population has also contributed to the growth of eSports, with local players and teams gaining international recognition. Additionally, the cultural value placed on competitive gaming has led to the popularity of eSports events and tournaments, attracting both local and international audiences. However, strict regulations on online gaming and internet access in certain countries, such as Saudi Arabia, can pose challenges for the growth of the eSports market in the region.
Underlying macroeconomic factors: The eSports market in GCC is heavily influenced by macroeconomic factors such as technological advancements, government support, and investment in infrastructure. Countries with favorable regulatory environments and strong investment in eSports infrastructure are experiencing faster market growth compared to regions with regulatory challenges and limited funding. Additionally, the growing popularity of gaming and the emergence of new technologies such as virtual reality are driving the demand for eSports in the region. Furthermore, the growing young population in the GCC countries and their increasing interest in competitive gaming are contributing to the growth of the eSports market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Esports market, which comprises revenues from and users of professional competitive gaming content. This includes any professional and semiprofessional gaming competitions within tournaments or leagues that offer a championship title or prize money. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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