The American Football Media Market is facing minimal growth in the GCC due to factors such as lack of public interest, limited access to digital technologies, and limited media coverage. This stagnant growth rate is impacted by the cultural preference for traditional sports in the region.
Customer preferences: As the popularity of American football grows in the GCC region, media coverage of the sport is also increasing. This is reflected in the rise of online streaming services and mobile apps for live matches and highlights. Additionally, there is a growing trend for interactive and personalized content, with fans looking for in-depth analysis and behind-the-scenes coverage through social media and digital platforms. This trend is driven by the younger demographics desire for instant and on-demand access to information and experiences.
Trends in the market: In the GCC, the American Football media market is experiencing a shift towards digital streaming services. With the rise of online broadcasting platforms, more fans are choosing to watch games on their mobile devices, leading to a decline in traditional television viewership. This trend is significant as it opens up new revenue streams for media companies and offers a more convenient viewing experience for consumers. However, it also raises concerns for major networks relying on television advertising revenue and could lead to further consolidation in the industry. In the American Football market specifically, this trend may impact stadium attendance and game popularity, as well as create new opportunities for advertisers to reach a global audience through digital platforms. Stakeholders in the American Football media market will need to adapt to this trend and find ways to capitalize on the potential growth in digital streaming.
Local special circumstances: In the GCC region, the American Football Media Market is heavily influenced by the strong cultural affinity towards football and the increasing popularity of American football among youth. Additionally, strict media regulations and censorship laws in certain countries, such as Saudi Arabia and Qatar, impact the content and broadcasting of American football games. On the other hand, in the American market, the growth of the American Football Media Market can be attributed to the rise of streaming services and the integration of digital media platforms with traditional broadcasting. These unique local factors shape the landscape of the American Football Media Market, setting it apart from other sports media markets in the world.
Underlying macroeconomic factors: The American Football media market is heavily influenced by macroeconomic factors such as consumer spending, advertising trends, and broadcasting rights. The success of the market is largely dependent on the overall health of the national economy and consumer confidence. Favorable fiscal policies and economic stability can lead to increased spending on sports media, while economic downturns may affect consumer behavior and advertising budgets. Additionally, growth in the market can be tied to technological advancements in media platforms and the increasing popularity of global American Football events. Given the current economic climate, countries with strong fiscal policies and favorable market conditions are expected to experience faster growth in the American Football media market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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