The Soccer Media market in the GCC has seen slow growth due to factors such as limited access to digital technologies, lack of awareness about media services, and low demand for online media in sports.
Customer preferences: As technology continues to advance and access to the internet becomes more widespread, consumers in the GCC region are increasingly turning to digital platforms for soccer content and information. Furthermore, the rise of social media and user-generated content has given fans more control over the type and source of soccer news they consume. As a result, traditional platforms such as print and television are facing challenges in maintaining their dominance in the soccer media market. This shift reflects a broader trend towards digitalization and the changing preferences of younger demographics who prioritize convenience, interactivity, and personalized experiences in their media consumption.
Trends in the market: In the GCC Soccer Media Market, there is a notable shift towards digital streaming services, with more sports broadcasting companies offering online access to live matches and game highlights. This trend is fueled by the increasing Internet penetration in the region and the growing popularity of soccer among young audiences. Additionally, there is a rise in social media engagement, with soccer clubs and leagues leveraging popular platforms to reach a wider fan base and promote their content. These developments signify a shift towards a more digital and connected soccer media landscape in the GCC, potentially creating new opportunities for media companies, advertisers, and sponsors to engage with fans and monetize their content.
Local special circumstances: In GCC, the Soccer Media Market is heavily impacted by the regions passion for soccer and the immense popularity of the sport among the local population. The relatively high disposable income of GCC countries also contributes to the growth of the Soccer Media Market, as consumers are willing to pay for premium content and services. Additionally, the regions strict regulatory environment has led to the development of innovative and secure digital platforms for soccer broadcasting and content distribution, making it a lucrative market for media companies.
Underlying macroeconomic factors:
The Soccer Media Market within the Soccer Market of the Sports Market is greatly impacted by macroeconomic factors such as the global economic climate, national economic stability, fiscal policies, and financial indicators. Countries with a strong economy and favorable fiscal policies are more likely to attract investments and experience higher growth in the Soccer Media Market. Conversely, countries with economic challenges and unstable political environments may face challenges in the development and regulation of their Soccer Media Market. Additionally, the increasing popularity of soccer globally and the rise of digital media platforms have also influenced the growth of the Soccer Media Market, creating new opportunities for market players to reach a wider audience and increase revenue.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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