The Soccer market in the GCC has been steadily growing, with the Sports Market seeing a rise in digital technologies, heightened awareness of health, and the convenience of online services. However, the markets growth rate is negligible, likely influenced by the sub-markets of Soccer Media, Merchandise, and Ticket Sales. Factors such as limited consumer spending and competition from other popular sports may impact this growth rate in the future.
Customer preferences: The GCC region has seen a rise in the popularity of E-sports and online gaming in recent years, especially among the youth. This trend is driven by increasing access to high-speed internet and the popularity of gaming culture. Furthermore, the emergence of professional E-sports teams and tournaments has also contributed to the growth of the E-Sports market. This shift towards virtual entertainment options is reflective of changing consumer preferences and the importance placed on technology and digital experiences in the region.
Trends in the market: In the GCC, the Soccer Market within the Sports Market is experiencing a shift towards digitalization. Major clubs are investing in virtual viewing platforms and implementing technology such as virtual reality to enhance fan engagement. This trend is expected to continue, with a focus on offering personalized and interactive experiences for fans. It also opens up new revenue streams for clubs, as they can reach a global audience. Industry stakeholders must adapt to these digital changes to remain competitive in the market.
Local special circumstances: In the GCC, soccer is not just a sport, but a way of life. The region has a strong passion for the game, with a rich history of soccer clubs and leagues. This cultural phenomenon has led to a thriving soccer market, with a growing demand for merchandise, tickets, and sponsorships. However, the market is heavily influenced by the regions strict regulatory framework, which limits foreign ownership and commercialization opportunities. Additionally, with temperature and weather conditions posing challenges for outdoor sports, indoor soccer facilities have gained popularity, creating a unique niche within the market.
Underlying macroeconomic factors: The GCC soccer market is greatly influenced by macroeconomic factors such as the regions overall economic health, global market trends, and government policies on sports development and investment. Countries with strong GDP growth, a rising middle class, and a favorable business environment will likely experience greater market growth, while countries with political instability and economic challenges may see slower progress. Additionally, the popularity of soccer globally and the increasing consumer demand for sports entertainment also play a significant role in driving growth in the regions soccer market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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