The Basketball Media Market in GCC is experiencing minimal growth due to factors such as limited adoption of digital platforms, low consumer health awareness, and the lack of convenience in accessing online services.
Customer preferences: Consumers in the GCC and Basketball Media Market of the Basketball Market within the Sports Market are increasingly gravitating towards mobile streaming services for sports content, due to its convenience and flexibility. This trend is driven by the rise of tech-savvy millennials and Gen Z consumers, who require on-the-go access to their favorite sports content. Furthermore, with the growing popularity of esports and online gaming, there is a demand for more digital platforms and coverage of these events in the Basketball Media Market, catering to a new audience of avid esports fans.
Trends in the market: In the GCC, the Basketball Media Market within the Basketball Market of the Sports Market is experiencing a surge in digital content consumption, driven by the widespread adoption of smartphones and social media. This trend presents significant opportunities for media companies to reach a larger audience through mobile platforms. However, it also poses challenges in terms of creating engaging and relevant content for a diverse and digitally-savvy audience. Additionally, platforms such as live streaming and video-on-demand are gaining traction, providing new revenue streams and changing the traditional television landscape in the region. Overall, the current trajectory of digital media consumption in the GCC presents both opportunities and challenges for industry stakeholders, who must adapt and innovate to stay competitive in this rapidly evolving market.
Local special circumstances: In GCC and Basketball Media Market of the Basketball Market within the Sports Market, GCC countries such as Saudi Arabia and Qatar have a strong love for basketball, with many international tournaments hosted in these countries. This, combined with the high internet and smartphone penetration in the region, has led to the rise of digital streaming platforms for basketball games. Additionally, the cultural tradition of watching sports with family and friends has also driven the demand for social media platforms to share and discuss basketball content. The GCCs strict censorship laws also play a role in shaping the market, as certain content may be restricted for cultural and religious reasons, leading to tailored content for these markets.
Underlying macroeconomic factors: The Basketball Media Market in GCC and Basketball Media Market in the Basketball Market are both significantly influenced by macroeconomic factors, such as the overall economic health of the GCC countries, fiscal policies and global economic trends. Countries with stable economic conditions, strong investments in the sports industry and favorable regulatory environments tend to experience faster growth in their Basketball Media Market. Additionally, the increasing popularity of basketball in the region and the growing population, especially among the youth, are driving the demand for high-quality basketball content and media coverage, increasing the overall market performance.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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