Cricket Media - Mexico

Mexico

Highlights

Revenue in the Cricket Media market is projected to reach US$1.06m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.57%, resulting in a projected market volume of US$1.15m by 2029.
In global comparison, most revenue will be generated India (US$1.16bn in 2024).
The average revenue per user (ARPU) in the Cricket Media market is projected to amount to US$1.99 in 2024.
In the Cricket Media market, the number of users is expected to amount to 559.4k users by 2029.
User penetration in the Cricket Media market will be at 0.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Media market in Mexico has seen slight minimal decline, with a growth rate impacted by factors such as the popularity of digital platforms, increasing health consciousness among consumers, and the convenience of online services offered in the Sports market.

Customer preferences: A trend in the Cricket Media Market within the Sports Market in Mexico is the rise of digital streaming platforms for live cricket matches. Consumers are seeking more convenient and accessible ways to watch their favorite teams and players, leading to the popularity of online streaming services. Additionally, there is a growing demand for mobile-friendly content, as consumers increasingly rely on their smartphones for consuming media. This trend is further amplified by Mexicos young and tech-savvy population, showcasing a shift towards digital consumption in the Cricket Market.

Trends in the market: In Mexico, the Cricket Media market is seeing a rise in digital platforms and streaming services, allowing fans to access live matches and exclusive content on their smartphones and tablets. This trend is also reflected in the overall sports media market, where there is a growing demand for convenient and on-the-go access to sports events and news. This trajectory highlights the importance of catering to the digitally-savvy and mobile audience, and could have significant implications for traditional media channels and advertising strategies. In addition, the continuous growth of crickets popularity in Mexico could lead to more opportunities for partnership and sponsorship deals in the sports and media industries.

Local special circumstances: In Mexico, the Cricket Media Market is heavily influenced by the countrys large youth population, which has a strong interest in cricket as a result of cultural ties to India. Additionally, the countrys growing middle class and increasing access to digital technology have created a demand for online cricket content and platforms. This is further fueled by the governments efforts to promote sports and physical activity among its citizens, resulting in a growing number of digital platforms and channels dedicated to cricket coverage and engagement.

Underlying macroeconomic factors: The growth of the Cricket Media market in Mexico is heavily impacted by macroeconomic factors such as the countrys overall economic health, government fiscal policies, and global economic trends. Countries with stable economies and favorable regulatory environments tend to experience higher market growth in the sports and media industries due to increased consumer spending and investment. Additionally, countries with strong infrastructure and technological advancements have the potential to attract more foreign investment and further drive market growth. In Mexico, the rising popularity of cricket as a sport and the increasing demand for digital media content are also contributing factors to the growth of the Cricket Media market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.