Baseball Media - Mexico

Mexico

Highlights

Revenue in the Baseball Media market is projected to reach US$98.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.69%, resulting in a projected market volume of US$101.80m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$9.52 in 2024.
In the Baseball Media market, the number of users is expected to amount to 10.7m users by 2029.
User penetration in the Baseball Media market will be at 8.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Media Market in Mexico has seen limited growth, attributable to factors such as low adoption of digital technologies, lack of health awareness among consumers, and limited convenience of online services. These factors are impacting the growth rate of the market.

Customer preferences: Consumers in Mexico are increasingly turning to streaming services for live and on-demand sports content, with a particular focus on baseball. This shift is driven by the rising popularity of personalized and convenient viewing experiences. In addition, younger demographics are more likely to prioritize on-the-go access and mobile viewing options. As a result, media companies are investing in enhanced online platforms and mobile apps to cater to these shifting preferences.

Trends in the market: In Mexico, baseball has traditionally been the most popular sport, with a large dedicated fan base. However, in recent years, the media landscape has shifted. With the rise of streaming services and online content consumption, there has been a visible trend towards digital platforms for baseball coverage. This has allowed fans to access games and highlights on their own schedules and has also opened up new advertising opportunities for teams and leagues. With the continued growth of digital and mobile technologies, it is likely that the baseball media market in Mexico will continue to evolve, presenting both challenges and opportunities for industry stakeholders.

Local special circumstances: In Mexico, the Baseball Media Market is highly competitive due to the countrys deep passion for baseball as its national sport. Thus, media coverage of baseball is extensive and spans across various platforms, including TV, radio, and online streaming. Additionally, the market is heavily influenced by the countrys strong historical ties to US baseball, resulting in a unique blend of local and American baseball culture. Furthermore, Mexicos large Hispanic population in the US provides an additional audience for the countrys baseball media, making it a significant player in the overall Baseball Market within the Sports Market.

Underlying macroeconomic factors: The Baseball Media Market of the Baseball Market within the Sports Market is affected by macroeconomic factors such as technological advancements and consumer spending habits. As digital and online platforms continue to evolve and dominate the media landscape, countries with advanced technological infrastructures and higher rates of digital media consumption are likely to experience faster market growth. Additionally, the economic health of a country and its citizens also play a significant role in the development of the Baseball Media Market. Higher disposable incomes and consumer confidence can lead to increased spending on sports and media entertainment, thereby driving the growth of the market. Fiscal policies that encourage foreign investment and support the development of the sports industry can also have a positive impact on the Baseball Media Market in a given country.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.