American Football Media - Mexico

Mexico

Highlights

Revenue in the American Football Media market is projected to reach US$77.56m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.95%, resulting in a projected market volume of US$85.42m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.36 in 2024.
In the American Football Media market, the number of users is expected to amount to 20.9m users by 2029.
User penetration in the American Football Media market will be at 13.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in Mexico is experiencing subdued growth due to a decrease in consumer spending and a lack of major events. Factors like increasing digitalization and health awareness are not influencing the market significantly.

Customer preferences: Consumers in Mexico and the United States are showing a growing interest in accessing American Football content and updates through digital platforms. This trend is largely fuelled by the widespread use of social media and the internet, with millennials and Gen Z being the key demographics driving this shift. Additionally, the rise of online streaming services has allowed fans to access live games, highlights, and analysis on-demand, regardless of geographical location. This has also opened up opportunities for media companies and sports organizations to engage with a broader and more diverse audience base.

Trends in the market: In Mexico, there is a growing trend of digital media platforms offering exclusive coverage of American football matches, with more fans turning to live streaming and online platforms to follow their favorite teams. In the United States, the American football media market is expanding, with major networks investing in high-quality production and broadcasting partnerships. This trajectory towards digital media has significant implications for industry stakeholders, as it creates new revenue streams and allows for a wider reach of fans across different platforms. It is also changing the way media companies approach marketing and advertising strategies, with a focus on targeting specific demographics and creating engaging, interactive content. The potential for further growth and innovation in the American football media market presents opportunities for continued success and expansion in the sports media industry.

Local special circumstances: In Mexico, the American Football media market is greatly influenced by the prevalence of the sport in the country, with a dedicated fanbase that supports both local and international teams. The media industry has capitalized on this by broadcasting live games, creating high-quality content, and engaging with fans on social media. Along with Mexicos strong ties to American culture and its close proximity to the United States, this has led to a highly lucrative market for American Football. In contrast, the American Football media market in the United States is driven by its long-standing tradition, high levels of competition, and significant investment from major networks. Despite these similarities, the Mexican market also faces unique challenges such as navigating language and cultural barriers, which have influenced the development of the sport and its media market in the country.

Underlying macroeconomic factors: The American Football Media Market is highly influenced by macroeconomic factors such as technological advancements, consumer spending, and advertising investments. Countries with a strong economy and high consumer spending, such as the United States, contribute significantly to the growth of the market. Furthermore, favorable government policies and investment in media infrastructure also play a crucial role in driving the success of the American Football Media Market. Additionally, the rise of digital media consumption and the increasing popularity of American football globally are contributing to the growth of the market. However, economic downturns or adverse financial conditions can negatively impact advertising investments and consumer spending, potentially slowing down the markets growth. Furthermore, changes in political and economic policies, such as tariffs and trade agreements, can also have a significant impact on the markets performance. Overall, a stable and growing economy is crucial for the sustained success of the American Football Media Market in both Mexico and the United States.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.