Sports

Revenue in the Sports market is projected to reach US$1.24bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.72%, resulting in a projected market volume of US$1.42bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$22.12 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Mexico has shown slow growth due to factors such as low public investment and limited broadcasting of matches. However, increasing participation and patronage from passionate fans of soccer, American football, basketball, baseball and cricket is expected to drive growth. Interest in digital technologies and online services is also rising.

Customer preferences: As consumer spending power in Mexico continues to rise, more individuals are prioritizing investments in their overall health and wellness. This has led to a growing interest in sports and fitness activities, with a particular focus on ones that offer physical and mental benefits. As a result, trends such as yoga, meditation, and mindfulness practices have gained traction, and there is a growing demand for fitness facilities and classes that cater to these activities. Additionally, there is a shift towards eco-friendly and sustainable products in the Sports market, driven by a cultural emphasis on environmental consciousness and responsibility.

Trends in the market: In Mexico, the Sports Market industry is experiencing a surge in the use of technology to enhance fan experiences. With the rise of social media and live streaming, sports fans are able to stay connected and engaged with their favorite teams and events. This trend has led to partnerships between sports organizations and tech companies, allowing for more interactive and personalized experiences for fans. Additionally, there has been a growth in e-sports events and tournaments, attracting a younger and more diverse audience to the Sports market. These trends have significant implications for industry stakeholders, as they provide new opportunities for revenue and fan engagement, but also require adaptability and investment in technological advancements. Furthermore, as these trends continue to evolve, the digital transformation of the Sports market in Mexico is likely to accelerate, creating a competitive landscape for industry players to navigate.

Local special circumstances: In Mexico, the Sports Market is heavily influenced by the countrys strong passion for soccer and the popularity of traditional sports such as bullfighting and lucha libre. Additionally, the countrys youthful population and growing middle class have fueled the demand for sports-related products and experiences. However, Mexicos economic instability and high levels of poverty have also affected the market, with many consumers unable to afford expensive sports merchandise or tickets. Furthermore, the countrys political and regulatory environment, including issues such as corruption and drug violence, can also impact the marketing strategies and operations of sports organizations in Mexico.

Underlying macroeconomic factors: The Sports market in Mexico is greatly impacted by macroeconomic factors. As a developing country, economic stability, consumer purchasing power, and government policies all play crucial roles in determining the markets performance. Additionally, global trends in the sports industry, such as the rising popularity of e-sports, also influence the growth of the market. Mexicos strong economic growth and increasing disposable income have resulted in a growing interest in sports and a rising demand for sports-related products and services. However, fluctuations in the economy and changes in government policies can also create challenges for the Sports market in Mexico. These factors should be considered when analyzing the markets potential for growth and success.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.