The Soccer Media Market in Mexico is seeing slow growth due to factors such as limited internet access in rural areas, reliance on traditional media for sports news, and competition from other popular sports. Despite this, digital technologies and the growing interest in soccer among Mexican consumers suggest potential for future growth.
Customer preferences: The rise in popularity of e-sports and virtual gaming has led to a shift in consumer preferences within the Soccer Media Market. With a growing younger demographic, there is a demand for interactive and engaging content, leading to an increase in virtual game broadcasts and online tournaments. Additionally, the incorporation of social media platforms has allowed for more fan engagement and a deeper connection to their favorite teams and players. This trend is driven by a desire for constant entertainment and the availability of technology to cater to these needs.
Trends in the market: In Mexico, there is a growing trend of live-streaming soccer matches through mobile apps and social media platforms. This is driven by the increasing accessibility of smartphones and the growing demand for on-the-go content. Additionally, there has been a rise in eSports, specifically virtual soccer tournaments, which appeals to a younger audience. As the popularity of virtual and digital platforms continues to increase, there is the potential for traditional media sources to face competition and for new opportunities for partnerships and advertising in the soccer media market.
Local special circumstances: In Mexico, fútbol is more than just a sport, its a way of life. This deeply rooted cultural significance of soccer has greatly influenced the dynamics of the Soccer Media Market within the larger Sports Market. Additionally, the countrys geography plays a role in the popularity of the sport, with warm weather fostering a love for outdoor activities. Furthermore, government regulations have led to the dominance of certain media outlets in the Soccer Market, influencing viewership and marketing strategies. These unique factors make Mexicos Soccer Media Market distinct from others, shaping the way the sport is consumed and marketed in the country.
Underlying macroeconomic factors: The Soccer Media Market within the Sports Market in Mexico is affected by a variety of macroeconomic factors. For instance, the countrys economic health and stability play a crucial role in determining the purchasing power and disposable income of consumers, which directly impacts the markets growth and performance. Furthermore, global economic trends and fiscal policies, such as trade agreements and tax regulations, can also influence the markets dynamics and competitiveness. Lastly, investment in technological infrastructure and innovation, as well as regulatory support for the sports industry, can also shape the growth of the Soccer Media Market in Mexico.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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