The Soccer market in Mexico is seeing sluggish growth, influenced by factors such as decreased consumer spending on soccer merchandise and fewer ticket sales due to budget cuts. However, advancements in digital technologies may help drive growth in the Soccer Media sub-market through increased online viewership and advertising opportunities. Additionally, rising health awareness among consumers may lead to increased interest and investment in the sport, even as the overall market experiences limited growth.
Customer preferences: There has been a growing interest among consumers in Mexico for soccer-related fitness and training programs, as well as virtual coaching and community platforms. This trend is fueled by a desire for convenience and flexibility, as well as the impact of social media and digital technologies on the way fans engage with the sport. Additionally, the COVID-19 pandemic has accelerated the adoption of virtual platforms for live streaming of matches, creating new opportunities for fan engagement and monetization.
Trends in the market: In Mexico, the Soccer Market within the Sports Market is experiencing a surge in social media engagement, particularly on platforms such as Instagram and Twitter. This trend highlights the increasing use of digital technologies to connect with fans and promote merchandise, as well as creating new revenue streams through sponsorships and advertisements. This digital shift has also led to a rise in e-commerce platforms, allowing consumers to purchase team merchandise and tickets online. In addition, there is a growing emphasis on data and analytics, with teams using advanced technology to track player performance and make strategic decisions. This trend is expected to continue, making it crucial for industry stakeholders to embrace digital strategies and stay ahead in the competitive Soccer Market.
Local special circumstances: In Mexico, the Soccer Market holds a crucial place in the hearts of the population due to its strong cultural significance. The countrys rich soccer history and passionate fan base make it a thriving market for the sports industry. Additionally, the governments support for promoting local teams and investing in infrastructure has led to the growth of the market. The countrys close proximity to the United States has also contributed to its success, as cross-border games and leagues have increased in popularity.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Mexico is heavily impacted by macroeconomic factors such as the countrys economic health, trade policies, and consumer spending trends. Economic instability can dampen consumer confidence and reduce their willingness to spend on sports-related activities, including soccer. Moreover, fluctuations in currency exchange rates can affect the cost of hosting international tournaments, impacting the overall growth of the market. Additionally, the increasing popularity of online streaming platforms and digital content consumption is also shaping the soccer market, as more fans prefer to watch matches from the comfort of their homes rather than attending in-person events. This trend is further amplified by the ongoing COVID-19 pandemic, which has led to restrictions on live sports events and a surge in online sports viewing. These macroeconomic factors highlight the importance of considering both global and local economic trends when analyzing the Soccer Market within the Sports Market in Mexico.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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