American Football - Mexico | Statista Market Forecast

Revenue in the American Football market is projected to reach US$133.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.45%, resulting in a projected market volume of US$158.60m by 2029.
In global comparison, most revenue will be generated United States (US$25.84bn in 2024).
The average revenue per user (ARPU) in the American Football market is projected to amount to US$7.49 in 2024.
In the American Football market, the number of users is expected to amount to 21.0m users by 2029.
User penetration in the American Football market will be at 13.8% in 2024.

Definition:

The Football market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of American football. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to football matches worldwide. Additionally, it includes the sale of tickets for live football events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to football, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Football Media: Encompasses revenues from television and online streaming rights for football matches.
Football Ticket Sales: Comprises revenues from tickets sold for football matches held in stadiums, online ticketing platforms, and season ticket packages.
Football Merchandising: Includes revenues from the sale of official team merchandise, player merchandise, and general football-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket purchasers, merchandise sales volumes, and licensing fees. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Football market include broadcasting networks, sports teams, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The American Football market in Mexico is experiencing moderate growth, influenced by factors such as the increasing popularity of digital media, growing interest in merchandise, and high demand for ticket sales. However, the overall growth rate remains subdued due to factors such as the competitive landscape and economic conditions. Efforts to improve accessibility and affordability may help drive further growth in the future.

Customer preferences: With the rise of e-commerce in recent years, the American Football Market within the Sports Market has seen a significant increase in online merchandise sales of team jerseys, accessories, and memorabilia. This trend is further amplified by the growth of social media and the increasing influence of athletes as brand ambassadors. As a result, companies are investing in digital marketing strategies and collaborations with athletes to tap into this market and cater to the changing preferences of consumers.

Trends in the market: In Mexico, there has been a growing trend of incorporating American Football into the Sports market, with both amateur and professional leagues gaining popularity. This trend is particularly significant as it represents a shift towards a more diverse and inclusive landscape within the sports industry. With the increasing interest and investment in American Football in Mexico, there is potential for the market to expand even further and attract a wider audience. This trend also has implications for industry stakeholders, such as teams, leagues, and broadcasters, who may need to adapt their strategies to cater to this growing market. This trajectory is promising for the American Football market in Mexico, as it continues to gain momentum and solidify its presence in the sports industry.

Local special circumstances: In Mexico, the American Football market has seen immense growth due to its close proximity to the United States and a growing interest in the sport. Despite similarities with the US market, Mexicos unique geography and culture have influenced the dynamics of the market. For example, the countrys large youth population has resulted in a strong focus on developing youth leagues and programs, leading to a diverse and vibrant fan base. Additionally, government support and regulations promoting the expansion of the sport have also played a significant role in its popularity, creating a distinct market dynamic for American Football in Mexico.

Underlying macroeconomic factors: The American Football market in Mexico is heavily influenced by macroeconomic factors such as the countrys overall economic health, government policies, and investment in sports infrastructure. Countries with strong economies and strategic investments in sports facilities and training programs are experiencing faster growth in the Sports market compared to regions with economic challenges. Additionally, the increasing popularity of American Football and its lucrative revenue streams have led to a rise in investments from both domestic and international sponsors, further boosting the markets growth.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.