American Football Merchandise - Mexico

Mexico

Highlights

Revenue in the American Football Merchandise market is projected to reach US$36.03m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.69%, resulting in a projected market volume of US$45.30m by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.27 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 5.4m users by 2029.
User penetration in the American Football Merchandise market will be at 3.4% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market in Mexicos Sports Market is experiencing slow growth due to minimal demand. Factors such as limited consumer awareness and availability of online services may be impacting this growth rate.

Customer preferences: Consumers in the American Football Merchandise Market within the Sports Market are showing a growing interest in sustainable and eco-friendly products, driving the demand for environmentally-friendly merchandise and apparel. Additionally, the rise of athleisure and wellness trends has led to an increased demand for multi-functional and comfortable sportswear. As the market demographics shift towards a younger and more socially-conscious audience, companies are also incorporating ethical and inclusive practices into their marketing strategies to appeal to this consumer base.

Trends in the market: In Mexico, the American Football Merchandise Market is experiencing an upward trend in online retail, in line with the overall growth of e-commerce in the country. This trend is driven by the increasing use of social media platforms and mobile devices for shopping, along with the convenience and wider product selection offered by online retailers. In the American Football Market, there is a shift towards eco-friendly and sustainable merchandise, as consumers become more environmentally conscious. This trend is expected to continue, as both consumers and industry stakeholders recognize the importance of reducing their carbon footprint and promoting sustainable practices. Overall, these trends signify a shift towards digitalization and sustainability in the American Football Merchandise Market, presenting opportunities and challenges for industry stakeholders to adapt and innovate in order to stay competitive in a rapidly evolving market.

Local special circumstances: Within the American Football Merchandise Market of the American Football Market, geographical location is a key factor in market dynamics. In Mexico, the proximity to the United States allows for a strong demand for American football merchandise, as the sport is popular in both countries. In addition, cultural similarities between the two nations contribute to the adaptation and success of American football merchandise in Mexican markets. However, in the United States, the market is more saturated and competitive, leading to a higher demand for unique and local merchandise options. This creates opportunities for Mexican manufacturers to cater to this demand and differentiate themselves in the market. Additionally, regulations on international trade, such as tariffs and import/export laws, can also impact the availability and pricing of American football merchandise in Mexico. These factors ultimately contribute to the unique dynamics of the American Football Merchandise Market in Mexico.

Underlying macroeconomic factors: The American Football Merchandise Market of the American Football Market within the Sports Market is heavily impacted by various macroeconomic factors. The growth and performance of the market are influenced by global economic trends, such as fluctuations in exchange rates and overall consumer spending. The national economic health of the country also plays a significant role, as a stable economy with high levels of disposable income can lead to increased demand for sports merchandise. Fiscal policies, such as taxation and trade regulations, can also have a direct impact on the markets performance. Moreover, other financial indicators, such as consumer confidence and inflation rates, can also influence consumer behavior and purchasing power. These factors must be carefully considered to effectively analyze and predict the growth of the American Football Merchandise Market in the given country.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.