The American Football Ticket Sales Market in Mexico is experiencing minimal growth, influenced by various factors such as limited awareness among consumers, high ticket prices, and competition from other sporting events. Despite this, digital technologies and online ticket sales are gradually contributing to the markets expansion.
Customer preferences: With the growing popularity of American football in Mexico, there has been a notable increase in demand for digital ticketing solutions. Consumers are now seeking convenient and efficient ways to purchase and manage their game tickets, leading to a surge in online ticket sales. This trend is further fueled by the younger demographic in Mexico, who are more tech-savvy and prefer digital transactions. As a result, ticketing companies in the country are shifting towards digital solutions to cater to this changing consumer behavior. Additionally, the demand for premium and VIP tickets is on the rise, as fans are willing to spend more for a better game day experience.
Trends in the market: In Mexico, the American Football market is seeing a surge in ticket sales, with a growing fan base and increasing popularity of the sport. This trend is significant as it not only reflects the countrys passion for the game but also offers lucrative opportunities for businesses and sponsors. With more investments pouring into the market and a strong focus on events and fan engagement, the trajectory of this trend is likely to continue upwards. As a result, industry stakeholders should be prepared to cater to the growing demand for tickets and leverage this trend to their advantage.
Local special circumstances: In Mexico, American football has a long-standing history and is deeply ingrained in the countrys culture, with passionate fans and avid participation at all levels. This has created a strong market for ticket sales, with a demand for high-quality experiences and diverse entertainment options at games. In contrast, in the United States, the focus is largely on professional and collegiate football, with less emphasis on the overall game day experience. Additionally, the regulatory environment in Mexico allows for more flexibility in ticket pricing and marketing strategies, leading to a unique dynamic in the American football ticket sales market.
Underlying macroeconomic factors: The American Football Ticket Sales Market in Mexico is significantly influenced by macroeconomic factors such as consumer confidence, disposable income, and overall economic performance. A strong economy with favorable growth prospects and higher consumer purchasing power results in increased spending on leisure activities, including sports events. On the other hand, an economic downturn or stricter fiscal policies can negatively impact ticket sales as consumers prioritize essential expenses over discretionary ones. Additionally, fluctuations in currency exchange rates can also affect the affordability of tickets for international games, making them more or less attractive to potential buyers.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
