Baseball - Mexico | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$173.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.08%, resulting in a projected market volume of US$182.50m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$16.64 in 2024.
In the Baseball market, the number of users is expected to amount to 10.8m users by 2029.
User penetration in the Baseball market will be at 8.0% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball market in Mexico is struggling with a negligible growth rate due to a combination of factors, such as limited media coverage, lack of innovation in merchandise and high ticket prices. These challenges hinder the overall markets growth, despite the strong fanbase and cultural relevance of the sport in Mexico.

Customer preferences: The popularity of baseball in Mexico has been constantly rising, especially among the younger demographic. This trend is fueled by a growing interest in health and fitness, as well as the use of social media and technology to enhance the overall sports experience. In addition, the inclusion of elements such as live streaming and data analytics in the baseball market has also caught the attention of consumers, as it caters to their desire for advanced and interactive sports content. This shift towards a more digital and tech-savvy approach in the baseball market has opened up opportunities for companies to capitalize on this growing market demand and cater to the evolving lifestyle preferences of Mexican consumers.

Trends in the market: In Mexico, the Baseball Market within the Sports Market is currently experiencing a rise in the use of data analytics and technology to enhance player performance and increase fan engagement. This trend is driven by the increasing availability of digital tools and platforms, as well as the growing demand for a more immersive and interactive experience among fans. These advancements have also led to the development of virtual and augmented reality experiences, creating new revenue streams for industry stakeholders. The trajectory of these trends is expected to continue as technology continues to evolve and become more integrated into the baseball market, offering new opportunities for growth and innovation.

Local special circumstances: In Mexico, the Baseball Market is deeply ingrained in the countrys culture and history. The country boasts a long-standing tradition and love for the sport, with a strong fan base and a competitive league. Additionally, the geography of Mexico, with its mild climate, allows for a longer baseball season compared to other countries, contributing to the popularity and success of the market. Furthermore, the regulatory environment in Mexico supports the development and growth of the Baseball Market, with well-established leagues and teams and an extensive network of amateur and youth programs.

Underlying macroeconomic factors: The growth of the Baseball Market within the Sports Market in Mexico is greatly impacted by macroeconomic factors such as the countrys economic health and fiscal policies. The overall stability and strength of the Mexican economy play a significant role in the growth and success of the Baseball Market. Favorable economic conditions, such as low inflation and unemployment rates, can increase consumer spending and boost the demand for sports entertainment. Additionally, government policies that support the development and growth of the sports industry, such as investment in sports infrastructure and tax incentives for sports organizations, can also positively affect the Baseball Market in Mexico. On the other hand, economic instability and unfavorable fiscal policies can hinder market growth and limit the potential for the Baseball Market in the country. Thus, it is crucial to consider these macroeconomic factors when analyzing the performance of the Baseball Market in Mexico.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.