Baseball Merchandise - Mexico

Mexico

Highlights

Revenue in the Baseball Merchandise market is projected to reach US$22.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.87%, resulting in a projected market volume of US$24.68m by 2029.
In global comparison, most revenue will be generated United States (US$1.25bn in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$6.46 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 3.8m users by 2029.
User penetration in the Baseball Merchandise market will be at 2.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Merchandise Market in Mexico has seen minimal growth, influenced by factors such as limited consumer purchasing power, changes in consumer preference for digital shopping platforms, and the impact of the COVID-19 pandemic on the sports industry.

Customer preferences: With the rapid growth of e-commerce and the increasing importance of branding in the sports industry, consumers in Mexico are becoming more discerning and selective when it comes to purchasing baseball merchandise. This trend is further driven by the rise of social media influencers and the influence of American culture on Mexican lifestyles. As a result, there has been a shift towards more premium and unique products, with a growing demand for authentic and exclusive items. At the same time, sustainability and ethical sourcing have also become important considerations for consumers, as they become more conscious of their impact on the environment and society.

Trends in the market: In Mexico, the Baseball Merchandise Market within the Baseball Market is seeing a surge in demand for collectible items and exclusive merchandise. This trend is being fueled by the increasing popularity of baseball in the country, with more young people getting involved in the sport. This trend is expected to continue, as the Mexican Baseball League continues to expand and attract new fans. This has significant implications for industry stakeholders, who can capitalize on this trend by creating limited edition items and partnering with teams to offer exclusive merchandise. Additionally, with the rise of e-commerce and social media, these items can reach a wider audience, further driving growth in the market.

Local special circumstances: In Mexico, the Baseball Merchandise Market within the Sports Market is greatly influenced by the countrys love for the sport. The cultural significance of baseball in Mexico has led to a high demand for merchandise, such as team jerseys, caps, and memorabilia. The countrys geographical proximity to the United States also plays a role, with many US-based teams having a large fan base in Mexico. Additionally, the market is affected by Mexicos trade agreements, such as the US-Mexico-Canada Agreement, which has made it easier for international brands to enter the Mexican market and meet the growing demand for high-quality baseball merchandise.

Underlying macroeconomic factors: The growth of the Baseball Merchandise Market of the Baseball Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, GDP growth, and trade policies. Countries with strong economic growth and high consumer confidence typically see higher demand for sports merchandise, including baseball gear. Fiscal policies, such as taxes and tariffs, also play a significant role in the market performance, as they may impact the cost of production and distribution of baseball products. Additionally, global economic trends, such as shifts in consumer preferences and market trends, can also influence the demand for baseball merchandise. Overall, a stable and thriving macroeconomic environment is crucial for the growth of the Baseball Merchandise Market within the Sports Market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.