Digital Music - Spain

Spain

Highlights

In Spain, revenue in the 2023 market is projected to reach US$777.00m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.71%, leading to a projected market volume of US$932.40m by 2029.
The largest market within this market in Spain is Music Streaming, which is anticipated to have a market volume of US$648.50m in 2024.
In a global context, the most significant revenue generation is expected to occur the United States, with a total of US$19.08bn in 2024.
Within the 2023 market in Spain, the number of users is projected to reach 14.7m users by 2029.
User penetration in Spain will be 28.8% in 2024, with expectations to rise to 31.2% by 2029.
In 2023, the usage share of Spotify within the 2023 market in Spain is estimated to be 48.0%.
Additionally, in 2023, a share of Medium income of users in Spain belongs to the Medium income group.
In Spain, the digital music landscape is evolving rapidly, driven by increasing streaming adoption and a growing emphasis on local artist promotion.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Spain has witnessed significant growth in recent years, driven by changing customer preferences and the availability of new technologies.

Customer preferences: Spanish customers have shown a growing preference for digital music over physical formats such as CDs. This shift can be attributed to several factors. Firstly, digital music offers convenience and accessibility, allowing consumers to listen to their favorite songs anytime and anywhere. Additionally, streaming platforms have gained popularity in Spain, offering a vast library of music at affordable prices or even for free with advertisements. The rise of smartphones and high-speed internet connections has also contributed to the increasing adoption of digital music in the country.

Trends in the market: One notable trend in the digital music market in Spain is the dominance of streaming services. Platforms like Spotify, Apple Music, and Amazon Music have gained a strong foothold in the market, offering a wide range of music genres and personalized recommendations. This trend is expected to continue as streaming services invest in localizing their content and improving the user experience for Spanish customers. Another trend is the growing popularity of Spanish-language music both domestically and internationally. Spanish artists such as Rosalía, Bad Bunny, and J Balvin have achieved global success, attracting a wider audience to Spanish-language music. This trend has led to an increased demand for Spanish music on digital platforms, further driving the growth of the digital music market in Spain.

Local special circumstances: Spain has a rich musical heritage and a vibrant music scene, which has contributed to the growth of the digital music market. The country has produced numerous internationally acclaimed artists across various genres, including flamenco, Latin pop, and electronic music. This cultural diversity has created a unique music landscape in Spain, attracting both domestic and international listeners. Furthermore, Spain has a strong tradition of music festivals, with events like Primavera Sound and Sonar attracting music enthusiasts from around the world. These festivals provide a platform for emerging artists to showcase their talent and gain exposure, contributing to the overall growth of the music industry in Spain.

Underlying macroeconomic factors: The growth of the digital music market in Spain is also influenced by underlying macroeconomic factors. Spain has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more people to afford digital music subscriptions and contribute to the growth of the market. Moreover, the Spanish government has implemented policies to support the digital economy, including the promotion of digital infrastructure and the protection of intellectual property rights. These initiatives have created a favorable environment for the digital music industry to thrive and attract investment. In conclusion, the digital music market in Spain is experiencing significant growth due to changing customer preferences, the dominance of streaming services, the popularity of Spanish-language music, the country's rich musical heritage, and favorable macroeconomic factors. As technology continues to advance and consumer behaviors evolve, the digital music market in Spain is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.