Sports

Revenue in the Sports market is projected to reach US$4.62bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.01%, resulting in a projected market volume of US$5.36bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$191.70 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Spain has seen minimal growth in recent years, driven by factors such as the popularity of sub-markets such as soccer and basketball, increasing health awareness among consumers, and the convenience of online health services. However, this growth may be impacted by external factors such as current economic conditions and changing consumer preferences.

Customer preferences: Spanish consumers growing focus on health and wellness has led to an increased demand for sports and fitness products and services. This trend is driven by cultural values placed on physical activity and the desire for a balanced lifestyle. At the same time, there is a rising interest in sustainable and ethical practices, with more consumers seeking eco-friendly and socially responsible sports brands. Additionally, there is a growing trend towards holistic approaches to health and well-being, with consumers looking for sports products and services that offer mental and emotional benefits.

Trends in the market: In Spain, the Sports Market industry is experiencing a surge in online sports streaming services, allowing fans to access live events and exclusive content on their devices. This trend is expected to continue with the rise of digital sports content and the increasing demand for convenience and personalized viewing experiences. For industry stakeholders, this presents opportunities for revenue growth and improved viewer engagement. Additionally, there is a growing emphasis on digital sports analytics, providing teams and athletes with valuable insights to improve performance and attract sponsors. This trend towards digitalization in the Sports market not only benefits stakeholders financially, but also enhances the overall fan experience.

Local special circumstances: In Spain, the Sports Market is heavily influenced by the countrys love for football. Football is deeply ingrained in the culture and has a significant impact on the market. This results in a strong demand for merchandise and memorabilia, as well as a thriving industry of sports tourism. Additionally, the Spanish government has implemented various regulations to boost the development of sports, leading to a highly competitive and innovative market. This unique combination of cultural and regulatory factors makes the Spanish Sports Market stand out among other markets.

Underlying macroeconomic factors: The performance of the Sports Market in Spain is heavily impacted by macroeconomic factors such as the overall health of the national economy, global economic trends, and fiscal policies within the country. The stability and growth of the Spanish economy play a crucial role in determining consumer spending, business investments, and stock market performance. In addition, government policies, particularly those related to taxation and trade, also influence market conditions. Furthermore, Spains membership in the European Union and its integration into the global economy have a significant impact on the Sports Market. These factors collectively shape the financial landscape for the market in Spain, ultimately determining the level of demand for sporting goods and services within the country.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.