Market Insights Advertising & Media Media Books

eBooks - Spain

Spain

In Spain, revenue in the eBooks market is projected to reach US$92.57m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 0.40%, leading to a projected market volume of US$94.42m by 2029.
Within the eBooks market in Spain, the number of readers is anticipated to amount to 6.2m users by 2029.
User penetration in Spain will be 12.9% in 2024 and is expected to rise to 13.2% by 2029.
The average revenue per user (ARPU) in the Spanish eBooks market is expected to reach US$15.09.
In global comparison, the majority of revenue will be generated the United States, which is expected to reach US$5,336.00m in 2024.
In the year 2023, a share of 35.0% of users in Spain is classified in the Medium income income group.
Additionally, in 2023, a share of 51.4% of users in Spain is Male.
In Spain, the eBook market is increasingly appealing to younger readers, reflecting a cultural shift towards digital consumption of literature and media.

Key regions: China, Japan, France, Asia, India

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Currency

Analyst Opinion

The eBooks market in Spain has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the eBooks market in Spain is the increasing preference for digital content among consumers. With the widespread adoption of smartphones, tablets, and e-readers, more and more people are opting to read books digitally instead of in print. This shift in customer preferences is driven by the convenience and accessibility of eBooks, as they can be easily downloaded and read on various devices. Additionally, eBooks often offer features such as adjustable font sizes, bookmarking, and highlighting, which enhance the reading experience for consumers.

Trends in the market: Another trend in the eBooks market in Spain is the rise of subscription-based platforms. These platforms offer consumers access to a wide range of eBooks for a monthly or annual fee. This model has gained popularity as it provides users with unlimited reading options at an affordable price. Additionally, subscription platforms often offer personalized recommendations and curated collections, which further enhance the reading experience for consumers.

Local special circumstances: Spain has a rich literary tradition, and this cultural heritage has contributed to the growth of the eBooks market in the country. Spanish authors and publishers have embraced digital publishing, making a wide range of Spanish-language eBooks available to readers. This availability of local content has attracted Spanish readers to eBooks and has also made the market more competitive, with both local and international players vying for market share.

Underlying macroeconomic factors: The growth of the eBooks market in Spain can also be attributed to favorable macroeconomic factors. Spain has a high internet penetration rate, which enables easy access to digital content. Additionally, the country has a well-developed logistics infrastructure, allowing for efficient delivery of eBooks to consumers. Furthermore, the growing popularity of e-commerce in Spain has made it easier for consumers to purchase eBooks online, further driving the growth of the market. In conclusion, the eBooks market in Spain is experiencing significant growth due to the increasing preference for digital content, the rise of subscription-based platforms, the availability of local content, and favorable macroeconomic factors. As the market continues to evolve, it is expected that the eBooks industry in Spain will continue to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.