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Cinema - Spain

Spain
  • In Spain, revenue in the Cinema market is projected to reach US$1.12bn in 2024.
  • It is expected that revenue will show an annual growth rate (CAGR 2024-2029) of 4.26%, leading to a projected market volume of US$1.38bn by 2029.
  • By 2029, the number of viewers in the Cinema market in Spain is anticipated to amount to 17.8m users.
  • User penetration in Spain will be 33.2% in 2024 and is expected to increase to 37.8% by 2029.
  • The average revenue per viewer in Spain is expected to reach US$71.03.
  • In a global context, the highest revenue in the Cinema market will be generated the United States, amounting to US$20.98bn in 2024.
  • In Spain, the cinema market is witnessing a resurgence as audiences increasingly gravitate towards local productions, reflecting a growing preference for homegrown storytelling.

Definition:

The Cinema market encompasses the entertainment industry segment dedicated to the screening of motion pictures within dedicated venues, commonly known as cinemas or movie theaters. This market provides audiences with a communal experience of watching a wide range of films, including feature films, documentaries, and animations, on large screens, accompanied by high-quality sound systems, creating an immersive and theatrical experience.

Additional Information:

The market includes vital metrics such as revenues and average revenue per user (ARPU), users and user penetration with revenues being generated through ticket sales, concessions, cinema subscriptions, consumer spending on cinema-related products and services, and advertising spendings related to promoting films and products within cinemas. Key players in the market are companies, such as AMC Entertainment Holdings, Inc., Cineworld Group plc, and Regal Entertainment Group (now part of Cineworld).

In-Scope

  • Revenues generated from box office sales, such as tickets bought online and offline
  • Revenues generated from advertising, such as ads before and after a movie
  • Revenues generated from concessions, such as sale of snacks and drinks

Out-Of-Scope

  • Streaming of movies, such as streaming on Amazon Prime
  • Merchandise from movies sold through third-party services, such as Marvel merchandise
  • Ad spending on movies, such as TV ads for movies
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cinema market in Spain has been experiencing steady growth in recent years, driven by the preferences of the Spanish population, trends in the market, local special circumstances, and underlying macroeconomic factors.

    Customer preferences:
    Spanish consumers have shown a strong preference for cinema as a form of entertainment. The cinema experience provides a social and immersive environment for moviegoers, allowing them to escape from their daily routines and enjoy the latest films on the big screen. Additionally, the Spanish population has a strong cultural appreciation for film, with a rich history of Spanish cinema. This has contributed to a high demand for both domestic and international films in Spain.

    Trends in the market:
    One of the key trends in the cinema market in Spain is the increasing popularity of digital cinema. Digital technology has improved the overall quality of the cinema experience, with sharper images and enhanced sound. This has attracted more consumers to the cinema, as they can enjoy a high-quality viewing experience that cannot be replicated at home. Furthermore, the rise of streaming platforms has created a demand for exclusive cinema releases, as consumers seek out the latest films that are not yet available for streaming. Another trend in the market is the growth of multiplex cinemas. These large-scale cinemas offer multiple screens and a wide variety of films, catering to different audience preferences. The convenience of having multiple films available in one location has attracted more consumers, especially in urban areas where multiplex cinemas are easily accessible. Additionally, multiplex cinemas often offer additional amenities such as comfortable seating, food and beverage options, and special events, further enhancing the overall cinema experience.

    Local special circumstances:
    Spain has a vibrant film industry, with a strong tradition of producing critically acclaimed films. This has created a sense of national pride and support for Spanish cinema among the population. Spanish consumers are often eager to watch and support domestic films, contributing to the success of the local film industry. Additionally, Spain has a rich cultural heritage and diverse regional identities, which are often reflected in the films produced. This has resonated with Spanish audiences, who appreciate seeing their own stories and experiences portrayed on the big screen.

    Underlying macroeconomic factors:
    The overall economic stability and disposable income levels in Spain have also played a role in the growth of the cinema market. As the economy has improved in recent years, consumers have had more discretionary income to spend on entertainment activities, including going to the cinema. Additionally, the tourism industry in Spain has been thriving, attracting a large number of international visitors who also contribute to the demand for cinema tickets. In conclusion, the Cinema market in Spain has been experiencing growth due to the preferences of Spanish consumers for the cinema experience, trends such as digital cinema and multiplex cinemas, local special circumstances such as the support for domestic films, and underlying macroeconomic factors including economic stability and tourism.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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