Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Spain have shifted towards on-demand and streaming services, as consumers increasingly value convenience and flexibility in their entertainment options.
This trend is in line with the global market, as more and more consumers around the world are opting for online streaming platforms over traditional television. In addition to on-demand services, Spanish consumers also show a preference for local content. This is reflected in the popularity of Spanish-language TV shows and movies, both domestically and internationally.
Spanish production companies have been successful in creating content that resonates with both local and global audiences, contributing to the growth of the TV & Video market in Spain. The TV & Video market in Spain is also influenced by local special circumstances. One of these is the strong presence of public broadcasting.
Public television channels, such as RTVE, play a significant role in providing quality programming to Spanish viewers. This creates a unique landscape where public and private broadcasters compete for viewership and advertising revenue. Another local special circumstance is the popularity of sports programming in Spain.
Sports, particularly football, have a dedicated and passionate fan base in the country. This has led to the development of specialized sports channels and the acquisition of broadcasting rights for major sporting events. The demand for sports programming further drives the growth of the TV & Video market in Spain.
Underlying macroeconomic factors also contribute to the development of the TV & Video market in Spain. The country's strong economic performance and increasing disposable income levels have allowed consumers to spend more on entertainment. This has led to a higher demand for TV and video services, both traditional and online.
Furthermore, the widespread availability of high-speed internet and the proliferation of mobile devices have made it easier for consumers to access TV and video content. This has facilitated the growth of on-demand and streaming services, as consumers can now watch their favorite shows and movies anytime, anywhere. In conclusion, the TV & Video market in Spain is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors.
The shift towards on-demand and streaming services, the preference for local content, and the popularity of sports programming are driving the market's development. Additionally, the strong economic performance and increasing internet penetration in Spain are contributing to the growth of the TV & Video market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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