TV & Video - Spain | Statista Market Forecast

In Spain, revenue in the TV & Video market market is projected to reach US$6.90bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.46%, resulting in a projected market volume of US$7.79bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$4.02bn in 2024.
In a global context, the majority of revenue will be generated the United States, with a figure of US$280.30bn in 2024.
Within the TV & Video market market in Spain, the number of users is expected to amount to 49.0m users by 2029.
User penetration in this market is forecasted to be at 102.5% in 2024.
The average revenue per user (ARPU) in Spain is projected to amount to US$141.90 in 2024.
In Spain, the growing popularity of streaming services is reshaping traditional TV consumption, driving a shift towards on-demand viewing preferences among audiences.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences and the availability of new technologies. Customer preferences in the TV & Video market in Spain have shifted towards on-demand and streaming services, as consumers increasingly value convenience and flexibility in their entertainment options. This trend is in line with the global market, as more and more consumers around the world are opting for online streaming platforms over traditional television. In addition to on-demand services, Spanish consumers also show a preference for local content. This is reflected in the popularity of Spanish-language TV shows and movies, both domestically and internationally. Spanish production companies have been successful in creating content that resonates with both local and global audiences, contributing to the growth of the TV & Video market in Spain. The TV & Video market in Spain is also influenced by local special circumstances. One of these is the strong presence of public broadcasting. Public television channels, such as RTVE, play a significant role in providing quality programming to Spanish viewers. This creates a unique landscape where public and private broadcasters compete for viewership and advertising revenue. Another local special circumstance is the popularity of sports programming in Spain. Sports, particularly football, have a dedicated and passionate fan base in the country. This has led to the development of specialized sports channels and the acquisition of broadcasting rights for major sporting events. The demand for sports programming further drives the growth of the TV & Video market in Spain. Underlying macroeconomic factors also contribute to the development of the TV & Video market in Spain. The country's strong economic performance and increasing disposable income levels have allowed consumers to spend more on entertainment. This has led to a higher demand for TV and video services, both traditional and online. Furthermore, the widespread availability of high-speed internet and the proliferation of mobile devices have made it easier for consumers to access TV and video content. This has facilitated the growth of on-demand and streaming services, as consumers can now watch their favorite shows and movies anytime, anywhere. In conclusion, the TV & Video market in Spain is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand and streaming services, the preference for local content, and the popularity of sports programming are driving the market's development. Additionally, the strong economic performance and increasing internet penetration in Spain are contributing to the growth of the TV & Video market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.