Games Live Streaming - Spain | Statista Market Forecast

In Spain, revenue in the Games Live Streaming market market is projected to reach US$276.00m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.12%, leading to a projected market volume of US$371.40m by 2029.
Within the Games Live Streaming market market in Spain, the number of users is anticipated to reach 13.3m users by 2029.
User penetration is forecasted to be 21.0% in 2024, increasing to 28.3% by 2029.
In a global context, the highest revenue will be generated China, which is expected to see US$2.58bn in 2024.
The average revenue per user (ARPU) in Spain's Games Live Streaming market market is projected to be US$27.67 in 2024.
In Spain, the Games Live Streaming market is witnessing a surge in popularity, driven by an increasingly engaged gaming community and innovative content creation.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Spain has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Spanish consumers are increasingly turning to live streaming platforms to watch and engage with their favorite games. This shift in preference can be attributed to several factors. Firstly, live streaming allows gamers to watch professional players compete in real-time, providing an immersive and interactive experience. This appeals to a wide range of gaming enthusiasts, from casual players to hardcore fans. Additionally, live streaming platforms often offer social features that enable viewers to chat with each other and the streamer, fostering a sense of community and connection.

Trends in the market: One of the key trends in the Games Live Streaming market in Spain is the rise of esports. Esports refers to competitive video gaming, where professional players compete against each other in organized tournaments. The popularity of esports has soared in Spain, with a growing number of viewers tuning in to watch these tournaments live. This trend can be attributed to the increasing recognition of esports as a legitimate sport, as well as the rise of professional esports teams and players in Spain. Another trend in the market is the emergence of influencer marketing. Influencers, who are popular gamers with a large following on social media platforms, have become key players in the Games Live Streaming market. These influencers often partner with brands to promote their products or services, leveraging their large and engaged audience. This form of marketing has proven to be highly effective in reaching the target audience and driving sales.

Local special circumstances: Spain has a vibrant gaming culture, with a large and active community of gamers. This has created a fertile ground for the growth of the Games Live Streaming market. Additionally, Spain has a strong tradition of live entertainment, with events such as music concerts and sports matches drawing large crowds. The popularity of live streaming can be seen as an extension of this cultural phenomenon, as it allows people to experience the excitement of live events from the comfort of their own homes.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Spain is also influenced by macroeconomic factors. The increasing availability of high-speed internet and the widespread adoption of smartphones have made it easier for consumers to access live streaming platforms. Furthermore, the COVID-19 pandemic has accelerated the growth of the market, as people turned to online entertainment during lockdowns and social distancing measures. In conclusion, the Games Live Streaming market in Spain is experiencing significant growth due to changing customer preferences, emerging trends such as esports and influencer marketing, local special circumstances such as Spain's vibrant gaming culture, and underlying macroeconomic factors such as the availability of high-speed internet and the impact of the COVID-19 pandemic. This market is expected to continue to expand in the coming years, driven by the increasing popularity of live streaming and the ongoing evolution of the gaming industry.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.