Games Live Streaming - Greece | Statista Market Forecast

In Greece, revenue in the Games Live Streaming market market is projected to reach US$43.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.66%, resulting in a projected market volume of US$60.45m by 2029.
In the Games Live Streaming market market in Greece, the number of users is expected to amount to 2.3m users by 2029.
User penetration will be 15.7% in 2024 and is expected to hit 22.3% by 2029.
In global comparison, most revenue will be generated China (US$2.58bn in 2024).
The average revenue per user (ARPU) in the Games Live Streaming market market in Greece is projected to amount to US$27.04 in 2024.
In Greece, the Games Live Streaming market is witnessing a surge in popularity, driven by an increasing youth engagement and a growing online gaming community.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Greece has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Greeks have shown a growing interest in live streaming games, with an increasing number of consumers opting to watch their favorite games online rather than attending live events. This shift in preference can be attributed to several factors. Firstly, live streaming allows viewers to watch games from the comfort of their own homes, eliminating the need for travel and ticket expenses. Additionally, live streaming platforms offer a wide range of games from different genres, providing viewers with a diverse selection to choose from. Furthermore, the ability to interact with other viewers and even the players themselves through live chat features enhances the overall viewing experience.

Trends in the market: One of the key trends in the Games Live Streaming market in Greece is the rise of professional gaming, also known as esports. Esports tournaments and competitions have gained significant popularity in Greece, attracting a large number of viewers both online and offline. This trend can be attributed to the increasing recognition of esports as a legitimate form of entertainment and the growing number of professional gamers in Greece. As a result, there has been a surge in demand for live streaming platforms that cater specifically to esports events. Another trend in the market is the integration of social media platforms with live streaming. Many live streaming platforms now allow users to share their gaming experiences on social media platforms such as Facebook and Twitter. This integration has further contributed to the growth of the market, as it allows users to connect with their friends and followers, creating a sense of community and fostering engagement.

Local special circumstances: Greece has a strong gaming culture, with a significant portion of the population actively participating in gaming activities. This cultural affinity towards gaming has played a role in the growth of the Games Live Streaming market in Greece. Additionally, the country has a well-developed internet infrastructure, enabling smooth and uninterrupted live streaming experiences.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Greece can also be attributed to underlying macroeconomic factors. The increasing availability of high-speed internet at affordable prices has made live streaming more accessible to a larger population. Furthermore, advancements in technology, such as the widespread use of smartphones and the development of streaming platforms, have made it easier for individuals to access and engage with live streaming content. In conclusion, the Games Live Streaming market in Greece has experienced significant growth due to changing customer preferences, the rise of professional gaming, integration with social media platforms, the country's gaming culture, and underlying macroeconomic factors. As technology continues to advance and the popularity of esports grows, it is expected that the market will continue to expand in the coming years.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.